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Company Description Reackon Concrete Pvt. Ltd. is a manufacturing and exporting company based in Nagpur, Maharashtra, India, specializing in ready-mix concrete and a wide range of concrete-related products. The company produces PVC paver plastic and rubber moulds, RCC precast concrete tiles, and cement products in various sizes. Reackon also supplies Lanxess paver block color pigments, vibrating tables, concrete hardeners, and concrete color mixers. With a diverse product portfolio and focus on quality, Reackon serves both domestic and international markets, offering reliable solutions for construction and infrastructure projects.
Role Description The Marketing Manager is a full-time, on-site role based in Nagpur, responsible for planning and executing marketing strategies to promote Reackon’s concrete and construction-related products. The role includes developing and managing marketing campaigns, overseeing branding and product positioning, and coordinating digital and offline marketing activities. The Marketing Manager will conduct market research, analyze competitor activities, and identify new business opportunities and customer segments. Day-to-day tasks involve collaborating with sales and production teams, managing relationships with distributors and clients, preparing marketing materials and content, and monitoring the performance of marketing initiatives. The role also requires regular reporting on marketing metrics, budget management, and participation in trade fairs, exhibitions, and industry events to enhance brand visibility.
Qualifications
- Strong skills in marketing strategy development, brand management, and campaign planning.
- Experience with digital marketing tools, social media management, and online lead generation.
- Proficiency in market research, competitor analysis, and understanding of B2B marketing dynamics.
- Ability to create and review marketing content, including brochures, presentations, and product descriptions.
- Proven experience in coordinating with sales teams, distributors, and customers to drive business growth.
- Bachelor’s degree or higher in Marketing, Business Administration, or a related field.
- Prior experience in construction materials, manufacturing, or industrial products marketing is an advantage.
- Strong communication, negotiation, and relationship-building skills, with the ability to work on-site in Nagpur.
- Comfort with data analysis and reporting using common office and analytics tools.
- Ability to work independently, manage multiple projects, and meet timelines in a fast-paced environment.
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