Website:
arglobalhub.in
Job details:
Company Description AR GLOBAL HUB is a global education consultancy that supports students in achieving their aspirations of studying abroad in the UK, Canada, and other leading destinations. The organization specializes in university admissions, visa guidance, IELTS coaching, and personalized counseling tailored to each student’s goals. Its mission is to simplify the international education journey by providing clear pathways and trusted guidance. AR GLOBAL HUB is committed to empowering students with the right opportunities and resources to succeed in their academic and professional pursuits.
Role Description The Growth & Marketing Manager | EdTech is a full-time, on-site role based in Hyderabad. This role is responsible for developing and executing growth-focused marketing strategies to attract and engage prospective students for international education programs. Day-to-day tasks include planning digital and offline campaigns, optimizing lead generation funnels, managing social media and content initiatives, and collaborating with counseling and admissions teams to ensure consistent messaging. The manager will analyze marketing performance data, refine strategies based on insights, and identify partnerships or promotional opportunities with schools, colleges, and other relevant stakeholders. This role also involves overseeing brand positioning in the EdTech space, coordinating with creative teams or agencies, and ensuring that all marketing activities align with the company’s mission and compliance standards.
Qualifications
- Demonstrated skills in growth marketing, performance marketing, and lead generation, with experience in planning and executing data-driven campaigns.
- Proficiency in digital marketing tools and techniques, including social media marketing, SEO/SEM, email marketing, and marketing automation platforms.
- Strong content and communication abilities, including copywriting, content strategy, and storytelling tailored to student and parent audiences.
- Experience with brand management and promotional activities, including events, webinars, partnerships, and offline outreach initiatives.
- Analytical skills to interpret campaign metrics, marketing analytics, and customer journey data, and to translate insights into actionable strategies.
- Proven ability to collaborate with cross-functional teams (counseling, admissions, operations) and manage projects from concept to execution.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; experience in EdTech or education consulting is highly preferred.
- Comfort working in a fast-paced, target-driven environment, with strong organizational skills and attention to detail.
- Ability to work on-site in Hyderabad and engage directly with students, families, and institutional partners as needed.
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