Thangamayil Jewellery Limited
Website:
thangamayil.com
Job details:
Company Description Thangamayil Jewellery Limited (TMJL) is one of India’s fastest-growing jewellery retail chains, with a strong presence across multiple districts in Tamil Nadu, a key market for gold consumption. Originating from a small 10x10 sq. ft shop in Madurai, the company now operates 65+ showrooms with a combined area of over 43,500 square feet, including its flagship store on Nethaji Road in Madurai. TMJL offers a diverse range of products across Gold, Silver, Diamonds, and Platinum, with gold sales as its primary revenue driver and in-house manufacturing units that craft trend-led designer jewellery. The company became a public limited entity in 2007, listed its shares on BSE and NSE in 2010, and is backed by a broad base of shareholders, including reputed mutual funds.
Role Description The Marketing Manager will oversee the planning, development, and execution of marketing strategies to strengthen Thangamayil’s brand presence and drive showroom footfall and sales. This full-time, on-site role based in Madurai involves managing campaigns across offline and digital channels, coordinating promotional events, and ensuring consistent brand messaging across all retail outlets. The role includes conducting market and competitor analysis, collaborating with sales and operations teams, supervising creative development for advertising and in-store materials, and monitoring campaign performance against defined metrics. The Marketing Manager will also manage budgets, guide junior marketing staff, and work closely with leadership to align marketing initiatives with business objectives.
Qualifications
- Strong skills in marketing strategy, brand positioning, and campaign planning.
- Experience with digital marketing, social media management, and online customer engagement.
- Ability to analyze market trends, customer insights, and sales data to inform decisions.
- Competence in managing events, in-store promotions, and local advertising initiatives.
- Proficiency in coordinating with creative agencies or internal design teams for marketing collateral.
- Excellent communication, presentation, and stakeholder management skills.
- Proven team leadership and project management capabilities, with attention to detail and deadlines.
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or equivalent is an advantage.
- Prior experience in retail, jewellery, or consumer goods marketing is highly beneficial.
- Comfort working on-site in Madurai and collaborating closely with showroom and corporate teams.
Click on Apply to know more.
