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Company Description Qurated Experiences is a dynamic platform dedicated to live performing arts, created by artists to support and showcase fellow artists across India. The company focuses on music, dance, poetry, storytelling, and theatre, designing experiential events that feel as immersive as live cinema. Qurated brings together art, artists, and audiences to create handcrafted, high-quality experiences that go beyond entertainment and become lasting memories. Each show blends multiple genres of spoken and performing art, carefully curated to evoke emotion, spark conversation, and inspire reflection. The mission is to promote creativity, provide emerging talent with meaningful stages, and nurture a deep appreciation for live performances in society.
Role Description This is a full-time, on-site Marketing Manager role based in Mumbai. The Marketing Manager will plan and execute marketing campaigns to promote live events and experiences, working closely with creative, production, and artist relations teams. Day-to-day responsibilities include developing and implementing marketing strategies, managing digital and offline promotional activities, overseeing social media and content calendars, and coordinating with partners and vendors. The role involves analyzing campaign performance, optimizing budgets, and ensuring consistent brand messaging across all touchpoints. The Marketing Manager will also contribute to audience growth, community engagement, and brand positioning for Qurated Experiences.
Qualifications
- Strong strategic marketing skills, including campaign planning, brand positioning, and audience segmentation.
- Experience with digital marketing and social media management, including content planning, performance tracking, and optimization.
- Skills in event marketing and promotions, preferably within entertainment, performing arts, or related creative industries.
- Ability to analyze data, interpret marketing metrics, and prepare clear reports and insights.
- Excellent written and verbal communication skills, with the ability to adapt messaging to diverse audiences.
- Proven project management and organizational skills, with attention to detail and the ability to meet deadlines.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Demonstrated interest in live performances, arts, and culture, with a collaborative and inclusive working style.
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