Website:
oxygenauto.in
Job details:
Company Description OxygenAuto.in is a technology-driven startup transforming the vehicle scrapping industry through advanced software, automation, and environmentally responsible practices. As a government-registered Vehicle Scrapping Facility (RVSF), the company focuses on efficient, eco-friendly management of end-of-life vehicles, supporting cleaner air and sustainable mobility. Founded in 2024 by alumni of DTU (DCE) and BITS, OxygenAuto.in already serves more than 1,000 new customers every month, making it the largest formal vehicle scrapping company in Delhi NCR. The company’s vision is to become a leading formal player in the auto sector, aligned with central and state government initiatives, helping owners get the best price for their pre-loved cars. Customers value guaranteed best prices, doorstep pickup with pre-payment, complete RTO documentation, free RC cancellation, and government-recognized certificates of car deposit.
Role Description The Marketing Manager will lead OxygenAuto.in’s marketing strategy and execution, driving brand awareness and demand generation for vehicle scrapping services. This full-time, on-site role in New Delhi includes planning and managing digital and offline campaigns, overseeing performance marketing, and optimizing customer acquisition channels. The Marketing Manager will develop positioning and messaging, manage social media and content initiatives, and coordinate promotional activities, partnerships, and events. They will analyze market trends, customer behavior, and campaign metrics to refine strategies and support growth across Delhi NCR and new regions. Collaboration with founders, operations, and sales teams is key to ensuring consistent branding and effective communication across all touchpoints.
Qualifications
- Ability to develop and execute marketing strategy, including brand positioning, campaign planning, and go-to-market initiatives.
- Experience with digital marketing channels such as social media, search, display, and performance marketing, with a focus on lead generation.
- Skills in content and communication, including copywriting, basic content planning, and overseeing creative assets.
- Strong analytical skills to track KPIs, interpret campaign data, and optimize budgets and channels based on performance.
- Experience with customer lifecycle marketing, including acquisition, engagement, and retention, preferably in a consumer-facing business.
- Solid understanding of brand management and customer experience, with the ability to maintain consistent messaging across touchpoints.
- Proven ability to work in a fast-paced startup environment, manage multiple projects, and collaborate with cross-functional teams.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
- Prior experience in automotive, mobility, sustainability, or related sectors is beneficial but not mandatory.
- Comfort with using marketing tools and platforms
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