About the Company
Digital marketing arm of a multi-brand holding company that acquires, builds, and operates niche consumer brands and service businesses. The portfolio today spans consumer products, home goods, hospitality, and professional services.
About the Role
We're hiring Business Leads for our Brands — the single person accountable for this brand's growth and bottom line. This role involves owning the full business: strategy, P&L, and day-to-day decisions across every function that touches the brand. You will leverage oCommerce's shared Centers of Excellence to execute priorities, making judgment calls on what to build, fix, scale, and decline. This role is for someone who thinks like a founder but desires the backing and expertise of an established company.
Key Responsibilities
- Own full P&L responsibility for Brand – revenue, margins, profitability, and the plan to grow all three
- Define brand strategy and prioritization, directing shared functional teams (creative, performance marketing, web/tech, ecommerce ops, BD) accordingly
- Provide product and merchandising direction – what to launch, what to retire, what to double down on
- Develop customer and growth strategy – acquisition, retention, and everything in between
- Manage pricing, promotions, and unit economics to protect and improve margin, not just chasing top-line growth
- Coordinate cross-functionally with shared Centers of Excellence rather than owning headcount directly
- Present performance reporting regularly on brand health, wins, risks, and plans to company leadership
Qualifications
- Owned a P&L before, ideally for a D2C, ecommerce, or consumer brand
- Fluent in both growth metrics and margin
- 5+ years of relevant experience
- Comfortable using AI for work
- Comfortable with ambiguity and building process where none exists yet, rather than waiting for a playbook
- Able to direct and get the best out of shared teams you don't formally manage, relying on influence and clarity
- Capable of moving between strategic thinking and hands-on execution without needing a big team
- Analytical by default, preferring to look at the numbers than guess
Required Skills
P&L Management |Growth Metrics | Margin Analysis | AI for Work | Brand Strategy | Product Merchandising | Customer Acquisition | Customer Retention | Pricing Strategy | Unit Economics | Cross-functional Coordination | Performance Reporting | Strategic Thinking | Analytical Skills
Benefits & Perks
- Full ownership of a real, growing consumer brand – not a narrow function within one
- Direct access to company leadership and real influence over brand direction from day one
- Access to a shared bench of specialist expertise (creative, performance marketing, tech, ecommerce ops) so you're never starting from zero
- Pace and autonomy of a startup, backed by the infrastructure of an established multi-brand company
- Competitive compensation, commensurate with experience
Hiring Process
- Stage 1: Apply and submit the application form
- Stage 2: Attempt AI interview (15 min)
- Stage 3: Introductory Call with Chief of Staff
- Stage 4: Interview 1
- Stage 5: Interview 2 with the Founder
