About the Role
As Lead Analyst, you will own a portfolio of client accounts and lead a team of 3 to 6 analysts. You will also be the first person clients speak to about how their marketplace business is performing. Most of the work sits on Amazon (roughly 70%), followed by Flipkart and quick commerce, with the rest on Google and Meta.
Key Responsibilities
- Set marketplace strategy and lead advertising across Amazon, Flipkart, Myntra, Nykaa, and quick-commerce platforms, identifying scaling and efficiency opportunities.
- Lead, guide, and mentor media buyers, allocate accounts, and ensure day-to-day execution aligns with client goals.
- Own client relationships, conduct regular performance reviews, and translate numbers into clear growth plans.
- Plan and manage monthly budgets and goals for accounts, with Revenue and ROAS as core measures.
- Prepare accounts for seasonal peaks and marketplace sale events using category benchmarks, organic-share drivers, and conversion insights.
- Collaborate with the Strategy team on pitches and contribute marketplace expertise to prospective client conversations.
Qualifications
- 3+ years of hands-on marketplace advertising experience with Indian brands.
- Strong, hands-on Amazon Ads experience, plus working experience on Flipkart, Myntra or Nykaa, and on quick-commerce platforms (e.g., Blinkit, Zepto, Swiggy Instamart).
- At least 1 year of managing a team of 3 or more people.
- Experience managing large ad budgets.
- Clear, confident communication.
- Working understanding of organic-share drivers, conversion rate optimisation, seasonal and sale planning, category benchmarking, and market research.
- Good to have: An engineering or MBA background.
- Good to have: Experience running Google and Meta campaigns.
- Good to have: Habit of reasoning from first principles rather than following templates.
Benefits & Perks
- Manage large budgets across every major Indian marketplace.
- Work inside a 75+ person managed services team that is expanding.
- Lead people from day one.
- Direct client interaction.
- Influence new business acquisition strategies.
- Opportunity for growth to Senior Lead Analyst.
Hiring Process
- Stage 1: Apply and submit the application form
- Stage 2: Attempt AI interview (15 min)
- Stage 3: Interview 1
- Stage 4: Interview 2
Required Skills
Marketplace advertising | Amazon Ads | Flipkart Ads | Myntra Ads | Nykaa Ads | Quick-commerce platforms | Team leadership | Client relationship management | Budget planning | ROAS optimization | Organic share drivers | Conversion rate optimization | Seasonal planning | Category benchmarking | Market research | Google Ads | Meta campaigns
