Role Overview
As our Klaviyo Email & SMS Specialist, you'll own one of the highest-impact marketing channels in our business. You'll develop lifecycle marketing strategies that nurture customers from their first interaction through repeat purchases and long-term brand loyalty. Working closely with our Email UI/UX Specialist, Creative Team, Ecommerce Managers, and Integrated Marketing Lead, you'll transform customer data into personalized marketing experiences that drive measurable business growth. From welcome flows and abandoned carts to product launches, VIP campaigns, and win-back automations, you'll ensure every message reaches the right customer at the right time. We're looking for someone who understands that successful retention marketing is both an art and a science. You'll continuously analyze performance, test new ideas, optimize segmentation, and uncover opportunities to increase customer lifetime value across multiple brands.
Key Responsibilities
- Own the email and SMS marketing strategy across multiple ecommerce brands.
- Build, manage, and optimize automated customer journeys in Klaviyo.
- Create customer segmentation strategies based on behavior, purchase history, and engagement.
- Develop campaign calendars that align with product launches, promotions, and seasonal initiatives.
- Collaborate with the Email UI/UX Specialist to produce high-performing campaigns.
- Write compelling email and SMS copy that reflects each brand's voice.
- Manage list growth, deliverability, suppression, and overall account health.
- Analyze campaign performance and continuously optimize open rates, click-through rates, conversion rates, and revenue.
- Conduct A/B testing across subject lines, messaging, timing, offers, segmentation, and automation logic.
- Monitor customer lifecycle metrics and identify opportunities to improve retention and repeat purchases.
- Maintain integrations between Klaviyo, Shopify, and other marketing platforms.
- Stay current with evolving email marketing best practices, compliance requirements, and platform capabilities.
Qualifications & Skills
- 5+ years of hands-on experience managing Klaviyo for ecommerce brands.
- Strong understanding of customer lifecycle marketing and retention strategy.
- Experience building sophisticated automated email and SMS flows.
- Strong knowledge of customer segmentation and behavioral targeting.
- Experience analyzing campaign performance and making data-driven optimization decisions.
- Familiarity with Shopify and ecommerce customer journeys.
- Strong copywriting skills with the ability to adapt to different brand voices.
- Experience with A/B testing methodologies and experimentation.
- Strong analytical skills and comfort working with marketing metrics.
- Excellent organizational and project management abilities.
- Experience with loyalty programs, subscriptions, or customer retention initiatives is a plus.
What we're looking for
- Someone who genuinely enjoys understanding customer behavior.
- Equal parts strategist, analyst, and marketer.
- Curious about what motivates customers to purchase and return.
- Ownership mentality—you care about revenue, not just sending campaigns.
- Highly organized and able to manage multiple brands simultaneously.
- Comfortable balancing creativity with analytical decision-making.
- Passionate about continuous experimentation and optimization.
- Collaborative and excited to work alongside designers, marketers, and ecommerce teams.
- Eager to leverage AI and automation to improve efficiency and personalization.
- Thrives in a fast-paced, growth-oriented environment.
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