Alpha agro fresh
Website:
alphaagroindustries.com
Seniority: Director
Job details:
Company Description Alpha Agro Fresh operates in the food and agribusiness sector, focusing on delivering high-quality, fresh products to institutional and commercial customers. The company aims to build long-term, reliable supply relationships with clients in hospitality, restaurants, and catering (HoReCa) by offering consistent quality and service. Alpha Agro Fresh emphasizes operational efficiency, strong vendor networks, and customer-centric solutions. Team members are encouraged to contribute to a culture of integrity, collaboration, and continuous improvement, with opportunities to influence growth in a dynamic market.
Role Description The Sales Head HoReCa will lead Alpha Agro Fresh’s commercial strategy and operations for the HoReCa segment in Bengaluru, in a hybrid work arrangement that combines on-site client engagement with some work from home. This role is responsible for developing and executing sales plans, driving revenue growth, and expanding the customer base across hotels, restaurants, and catering businesses. Day-to-day activities include managing key accounts, building strong client relationships, monitoring sales performance, forecasting, and identifying new business opportunities. The Sales Head HoReCa will oversee and coach the sales team, set targets, review pipelines, and ensure effective territory coverage and customer service. The role also involves collaborating with supply chain, operations, and finance teams to ensure product availability, pricing accuracy, and timely delivery, while maintaining compliance with company policies and market standards.
Qualifications
- Candidates should possess strong Sales and Sales Management skills to drive HoReCa segment growth, set targets, and deliver on revenue objectives.
- Candidates should possess robust Account Management skills to maintain and expand relationships with key hotel, restaurant, and catering clients.
- Candidates should possess solid Team Management skills to lead, develop, and motivate a high-performing sales team.
- Candidates should possess strong Analytical Skills to interpret sales data, track performance metrics, and support data-driven decision-making.
- Proven experience in HoReCa or B2B food service sales, preferably in fresh produce, FMCG, or agribusiness.
- Demonstrated ability to negotiate, close deals, and manage complex commercial terms with institutional clients.
- Excellent communication and interpersonal skills, with the ability to work cross-functionally and represent the company professionally.
- Comfort with hybrid work models and frequent local travel within Bengaluru and surrounding areas for client meetings.
- Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
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