Nutristar
Website:
nutristar.in
Job details:
Shopify Merchandising & Growth Executive
Location: Netaji Subhash Place (NSP), Delhi (Work from Office)
Experience: 2–4 Years
About Nutristar
Nutristar is one of India's fastest-growing sports nutrition marketplaces, offering 1000+ authentic supplements from leading brands. We're looking for a Shopify Merchandising & Growth Executive to own the day-to-day management, merchandising, optimization, and performance of our Shopify storefront. This role combines catalog management, conversion rate optimization (CRO), pricing, promotions, inventory coordination, and Shopify administration to deliver an exceptional shopping experience.
Key ResponsibilitiesShopify Store Management
- Manage the daily operations of the Shopify store.
- Maintain collections, navigation, homepage banners, landing pages, and category pages.
- Ensure all product pages are accurate, optimized, and up to date.
- Monitor and resolve website issues, broken links, and performance errors.
- Coordinate theme updates and implement Shopify best practices.
Merchandising & Catalog Management
- Manage SKU onboarding, product variants, collections, and brand pages.
- Organize seasonal collections, campaign collections, and promotional merchandising.
- Optimize product images, descriptions, and merchandising layouts.
- Ensure inventory visibility across all products.
Pricing & Promotions
- Configure discounts, coupon codes, automatic discounts, BOGO offers, free gifts, loyalty offers, and shipping promotions.
- Manage sale pricing and promotional campaigns.
- Coordinate dynamic pricing strategies where applicable.
Inventory & Vendor Management
- Track inventory accuracy, stock reconciliation, and inventory synchronization.
- Monitor low-stock alerts, safety stock, and stockouts.
- Coordinate with vendors to ensure inventory availability and timely replenishment.
- Analyze fast-moving and slow-moving inventory.
- Track vendor performance and GMV contribution.
Conversion Rate Optimization (CRO)
- Conduct A/B testing on landing pages, product pages, banners, and calls to action.
- Analyze heatmaps and customer behavior to identify improvement opportunities.
- Improve user experience (UX), navigation, mobile responsiveness, and site speed.
- Optimize conversion rate, click-through rate (CTR), and customer journey.
Shopify Apps & Automation
- Manage Shopify apps and third-party integrations.
- Implement Shopify Flow automations and Shopify Functions where appropriate.
- Coordinate API-based integrations with external systems.
- Evaluate new Shopify applications that improve efficiency and customer experience.
Analytics & Reporting
- Monitor key business KPIs and prepare regular performance reports.
- Track:
- Conversion Rate
- CTR
- Refund Rate
- Return Rate
- Inventory Accuracy
- Stockouts
- Vendor Performance
- GMV by Vendor
- Site Speed
- Conversion Lift
- Recommend improvements based on data and customer behavior.
Required Skills
- 2–4 years of experience managing Shopify stores.
- Strong understanding of Shopify Admin, collections, products, inventory, and merchandising.
- Experience with Shopify Flow, Shopify Functions, and app integrations.
- Good knowledge of CRO, UX, A/B testing, and customer journey optimization.
- Familiarity with inventory management and pricing strategies.
- Strong analytical skills using Excel or Google Sheets.
- Basic understanding of HTML/CSS and Shopify themes is an advantage.
- Ability to coordinate with design, marketing, operations, and vendors.
Preferred Experience
- D2C e-commerce experience (health, nutrition, FMCG, beauty, or lifestyle).
- Experience working with 1,000+ SKUs.
- Familiarity with analytics tools such as GA4, Microsoft Clarity, or Hotjar.
- Understanding of merchandising best practices and inventory planning.
Key Success Metrics
- Conversion Rate
- Average Order Value (AOV)
- Revenue per Visitor
- Site Speed
- Inventory Accuracy
- Stockout Rate
- Return & Refund Rate
- Vendor GMV
- SKU Health
- Website Uptime
- Landing Page Performance
- Promotion Effectiveness
Why this title works for Nutristar
Given Nutristar's scale (Shopify, marketplace model, 1,000+ SKUs, multiple supplement brands), "Shopify Merchandising & Growth Executive" best communicates that this person is responsible not just for uploading products, but for actively growing revenue by improving merchandising, pricing, promotions, inventory, and conversion optimization. It also differentiates the role from your existing CRM/Customer Experience position while allowing the two to work closely together.
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