Account-Based Marketing (ABM) Manager | Global Markets About the Role We are looking for an Account-Based Marketing (ABM) Manager to drive strategic engagement with priority enterprise accounts across our key markets. The role will work closely with Sales, Demand Generation and Content to develop account- specific strategies, engage senior decision-makers, and accelerate pipeline growth. Key Responsibilities Account Strategy & Research: Identify and prioritize high-value enterprise accounts aligned with business objectives. Research account priorities, business challenges, industry trends and buying groups to develop relevant engagement strategies. Industry & Account Intelligence: Translate industry insights and account intelligence into tailored engagement plans and industry-specific ABM plays. Thought Leadership: Develop thought leadership and executive engagement programs that position as a strategic partner in AI-led workforce transformation. Personalized Engagement: Create account-specific messaging, content and experiences that resonate with key decision-makers and buying committees. ABM Program Orchestration: Design and orchestrate multichannel programs across digital, email, social media, executive roundtables, events and sales outreach, partnering with Demand Generation and Content teams on execution. Sales Alignment & Relationships: Collaborate with Sales and account teams to strengthen relationships with key stakeholders, understand their business priorities, deepen account engagement and progress opportunities. Performance Measurement: Define and track success metrics, including account engagement, buying-group penetration, pipeline contribution and deal progression. Analyse campaign and behavioural data to optimize programs and report outcomes to leadership. Program Management: Coordinate account-based initiatives across teams and markets, ensuring effective execution, stakeholder alignment and timely delivery. What We’re Looking For 6–8 years of experience in B2B technology marketing, with hands-on experience in ABM or enterprise demand generation. Experience in enterprise SaaS, AI, HR tech, or technology services preferred. Strong understanding of enterprise buying journeys, strategic account planning, account intelligence and personalized marketing. Experience in multichannel engagement and using account, behavioural and campaign data to improve marketing effectiveness. Excellent communication, storytelling and stakeholder management skills, with the ability to influence cross-functional teams and engage senior decision-makers. Strong program management skills, with the ability to manage multiple initiatives, work across global markets and deliver against deadlines. Customer-centric, collaborative and results-oriented, with a clear focus on pipeline growth and measurable business outcomes. Familiarity with ABM platforms, CRM systems, marketing automation, account- intelligence tools and campaign analytics. Startup mindset—enterprising, ready to multitask, fast to learn, and always driving new initiatives. Academic Qualifications Bachelor's degree or equivalent in Marketing, Business, Communications or a related field. Relevant certifications in ABM or digital marketing are an advantage.
