About the role
Bikester Global is a fast-growing multi-brand destination for motorcycle helmets, riding gear, luggage systems, bike parts, and accessories. With four retail stores (growing) and a strong online presence, we’re building India’s go-to brand for bikers. We are looking for a Marketing Manager to take charge of all marketing initiatives at Bikester Global - across retail stores and online channels. This role is not just about campaigns and ads; it’s about building the Bikester brand, driving customer engagement, and growing sales. The Marketing Manager will also work closely with the operations and buying teams to plan product stocking, identify new brands, and ensure marketing aligns with demand. What You’ll Do Marketing Strategy & Execution o Develop and execute annual marketing plans for both online and offline channels. o Create campaigns that drive footfalls to stores and traffic to the website. o Manage paid performance campaigns, email, social media, and influencer partnerships. o Drive community marketing with motorcycle clubs, events, and brand collaborations. Retail & Online Coordination o Plan in-store promotions, product launches, and seasonal campaigns. o Ensure online promotions are consistent with offline initiatives. o Work with ops team on inventory planning to ensure marketing aligns with product availability. Brand Development o Strengthen Bikester Global’s brand identity across digital, retail, and community touchpoints. o Drive creative storytelling around products, safety, and the biker lifestyle. Analytics & Growth o Track campaign performance, footfall, and online conversions. o Report ROI and optimize budgets accordingly. o Identify new growth opportunities through customer insights. Cross-Functional Collaboration o Work with the operations , store and buying team to identify new brands and product lines. o Collaborate with store managers to implement marketing at the ground level. Requirements 3+ years of marketing experience, preferably in retail, e-commerce, or consumer brands. Strong understanding of both digital and offline marketing. Hands-on experience with digital ad platforms (Meta, Google, etc.). Ability to blend creativity with data-driven decision making. Excellent communication and stakeholder management skills. Passion for motorcycling is a plus. What We Offer Opportunity to build and scale marketing for a high-growth brand. A mix of online and offline challenges — no two days will be the same. A work culture that values ownership, creativity, and results. Location: Malad, Mumbai
This page is fully interactive when JavaScript is enabled. Please enable JavaScript to apply or browse related roles.
