About the role
About the Role
We are looking for a creative, trend-savvy and data-driven TikTok Marketing Strategist to join our core Marketing
team. You will own the brand's TikTok strategy, focused on our US market. That covers organic content, creator
partnerships, paid campaigns and TikTok Shop, all aimed at building a loyal community of parents and families and
turning attention into sales.
This is a hands-on role for someone who lives on the platform, spots trends early, and knows what makes a short
video stop the scroll.
Key Responsibilities
TikTok strategy & content
• Build and own the brand's TikTok strategy, content pillars and posting calendar
• Ideate, script and brief short-form videos: trends, hooks, product demos, unboxings, gameplay and parenting content
• Turn mass-market sentiment, trends, sounds and cultural moments into on-brand content quickly
• Write captions, on-screen text and product copy that convey features, value proposition and positioning
• Keep all content in line with the brand narrative and visual identity
Creators, community & commerce
• Find, onboard and manage creators and influencers (parents, educators, family and toy creators) for
collaborations
• Run UGC and affiliate programmes, including TikTok Shop affiliate campaigns
• Grow and engage the community through comments, duets, stitches, lives and challenges
• Support TikTok Shop operations: product listings, promotions, live shopping and creator sales
Paid, performance & insights
• Coordinate and optimise content for TikTok ads (Spark Ads, in-feed and Shop ads) with the performance team
• Track views, engagement, follower growth, CTR, conversions and GMV; report insights and iterate
• Gather feedback from sales, product and marketing teams to shape new content
• Reuse winning content across Instagram Reels and YouTube Shorts where relevant
Qualifications
• 1.5+ years of hands-on experience in TikTok or short-form video marketing, social media, content or influencer
campaigns
• A portfolio or account examples showing TikTok content or campaigns you created or managed, with results
• Deep understanding of TikTok trends, formats, the algorithm and creator culture
• Experience with influencer or creator partnerships
• Bachelor's degree in marketing, communication or a related field
• Exceptional written and verbal communication skills
• Proven ability to work independently, take initiative and solve problems proactively
Preferred skills
• Experience marketing to a US audience
• Hands-on experience with TikTok Shop, TikTok Ads Manager or Spark Ads
• Basic video editing skills (CapCut, InShot, Premiere Pro or similar)
• Exposure to D2C, toys and games, kids, parenting or consumer brands
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