About the role
Marketing Head for Clean label food brand with staples, Spices and snacking brand based out of Mumbai. company is at a defining stage of its growth journey - evolving from a fast-growing, digital-first clean-food business into a scaled, premium FMCG brand with national ambitions. VP Marketing is a high-impact brand-building and commercial leadership role that spans across brand Management, Brand P&L, Consumer Insights, Product Positioning, Pricing, NPD, Digital/Performance Marketing, Content and Channel-led Brand Building.
The portfolio covers all three strategic segments, namely Fresh Food, Spices and Healthy Snacking. The branded business currently generates approximately ₹20 Cr monthly sales across the three categories, alongside approximately ₹200 Cr of annual B2B business. The company is targeting significant scale-up of India’s first toxin free food brand, creating an opportunity to build a premium, nationally recognised consumer brand. This individual will report to the CMO and be the bridge between marketing strategy and its execution, while staying on course wrt ROI on marketing spend.
The current channel mix is 70% Quick Commerce, 15% Modern Trade and 15% General Trade. A key priority will be to accelerate GT and MT penetration while strengthening the brand’s digital foundation. With a core marketing budget of 10–15% of revenue and overall budget of upto 25%, including discounts, the role requires an analytically creative, commercially sharp and ROI-driven marketing leader who can combine consumer understanding with strong FMCG fundamentals and brand-building excellence.
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