DGM Marketing We are seeking a dynamic and experienced individual for the position of Deputy General Manager (DGM) - Marketing to lead our marketing initiatives within the real estate sector. The ideal candidate will be responsible for developing and implementing strategic marketing plans to drive brand awareness, generate leads, and support sales efforts. This role requires strong leadership skills, creativity, and a deep understanding of the real estate market. Responsibilities ● Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative ● Prepare and manage monthly, quarterly and annual budgets for the Marketing department ● Set, monitor and report on team goals ● Design branding, positioning and pricing strategies ● Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material) ● Analyze consumer behavior and determine customer personas ● Identify opportunities to reach new market segments and expand market share YEARS ● Craft quarterly and annual hiring plans ● Monitor competition (acquisitions, pricing changes and new products and features) ● Coordinate sales and marketing efforts to boost brand awareness ● Participate in the quarterly and annual planning of company objectives Basic requirements ● MBA with 10-15 years of experience with exposure to FMCG/Real Estate brands. ● Preferably with work experience on agency AND client side. ● Demonstrated ability to leverage digital ecosystem to achieve brand and revenue objective.