Key Roles & Responsibilities
- Develop and implement comprehensive marketing strategies aligned with the company's business objectives and growth plans.
- Lead integrated ATL, BTL, Digital, Social Media, Influencer, and Seasonal/Festive marketing campaigns.
- Design innovative promotional activities and localized marketing initiatives to enhance showroom footfalls and customer engagement.
- Drive brand positioning through effective advertising, public relations, corporate communications, and media planning.
- Oversee digital marketing functions including SEO, SEM, website management, email marketing, social media, online reputation management, and performance marketing.
- Conduct market research, competitor analysis, and customer behavior studies to identify emerging trends and business opportunities.
- Plan and execute new jewellery collection launches, exhibitions, promotional events, and brand activations. Develop annual marketing budgets, monitor expenditures, and optimize campaign ROI.
- Collaborate closely with Sales, Merchandising, CRM, Operations, E-commerce, and Retail teams to ensure seamless campaign execution. Build and maintain strong relationships with advertising agencies, media houses, digital partners, influencers, and external vendors.
- Track campaign effectiveness through analytics, prepare MIS reports, and provide data-driven recommendations for continuous improvement.
- Lead, mentor, and develop a high-performing marketing team while fostering innovation and accountability.
Desired Candidate Profile
- MBA in Marketing or an equivalent postgraduate qualification.
- 10–15+ years of progressive experience in Marketing, preferably within Jewellery, Luxury Retail, Fashion, Lifestyle, or Consumer Brands.
- Demonstrated expertise in brand management, retail marketing, digital marketing, campaign planning, and customer engagement.
- Strong leadership, strategic thinking, communication, analytical, and stakeholder management skills. Hands-on experience with CRM platforms, marketing automation tools, Google Analytics, Meta Ads, and other digital marketing technologies.
- Ability to manage multiple projects, budgets, and cross-functional teams in a fast-paced environment.
