Research and identify potential customers across target industries and segments
Execute outbound prospecting through calls, emails, LinkedIn, and other channels
Qualify inbound and outbound leads based on defined criteria (ICP, need, budget,
authority, timeline)
Identify key decision-makers and map buying personas within target accounts
Schedule qualified meetings and hand over opportunities to Business Development /
Sales Managers
Maintain accurate records of activities, leads, and pipeline in CRM tools (Salesforce,
HubSpot, etc.)
Collaborate with Marketing to follow up on campaigns, events, and inbound inquiries
Continuously improve messaging, pitch quality, and objection handling