Buyerr
Website:
buyerr.in
Company:
https://www.linkedin.com/company/buyerr-in
Seniority: Mid-Senior level
Industries: Marketing Services
Job details:
Manager / Senior Manager
Business Development — Industry Penetration
Function - Sales & Business Development
Reports To - Director - Marketing & Products
Location - Mumbai (Primary)
Experience - 4-8 years (B2B / solution sales)
Type - Full-Time | Individual Contributor → Team Lead path
Industries (Priority) - Agency preferred, Industry such as FMCG/OEM/FMCD etc or any startup related to such preferred
Education - Tier 2/3 B School
ABOUT BUYERR
Buyerr is India's specialist in consumer promotions, rewards, and loyalty — built for enterprise brands that want measurable engagement, not just eyeballs. With 2,000+ campaigns executed and 50M+ consumers touched, our clients include AB InBev, Diageo, ITC, Pidilite, Pernod Ricard, Carlsberg, Emami, Mankind, and Zydus. We combine strategy, tech, and execution under one roof — and we are growing fast across both existing and new industry verticals.
THE ROLE IN BRIEF
• Own new business acquisition from prospecting to closure.
• Build relationships with Marketing, Brand, Trade Marketing, and Category teams.
• Open new opportunities across FMCG, Alcobev, Pharma, FMCD, Auto, BFSI, Fintech, Retail, D2C, and E-commerce.
• Understand client challenges, create tailored solutions, and close high-value deals.
• Work closely with strategy and solution teams to craft winning proposals.
• Represent Buyerr at industry events and build a strong market presence.
WHAT YOU WILL DO
▸ Existing industries: Hunt and close.
– Go deeper in FMCG, Alcobev, Pharma, and FMCD — target Trade Marketing, CMO, and Brand teams at mid to large enterprises
– Build a pipeline of 30+ qualified prospects within the first 90 days
▸ New sectors: Expand into new verticals.
– Map opportunity in Auto, BFSI, Fintech, Retail/QSR, D2C, Health & Wellness, Agri-inputs
– Do the groundwork — identify the right buyer persona, map the budget cycle, build a tailored pitch
▸ Own the full BD cycle — prospecting to signed SOW. No hand-holding after intro.
▸ Solution framing: Consult first, sell second.
– Understand client's consumer/trade challenge before pitching
– Work with internal strategy team to build bespoke proposals — not templated decks
▸ Represent Buyerr at industry events, associations, marketing summits, and brand forums.
▸ Maintain a healthy CRM pipeline — accurate, updated, and forecast-ready.
▸ Provide market intelligence — competitor moves, new client budgets, emerging categories.
▸ Transition closed accounts to Account Management with clean handoffs.
WHAT WE ARE LOOKING FOR
Core Skills
▸ Solution / concept selling — you sell outcomes, not packages
▸ Strong B2B sales fundamentals — prospecting, discovery, proposal, negotiation, close
▸ Understanding of brand marketing — trade promotions, consumer promos, loyalty mechanics
▸ Executive stakeholder management — comfortable in a room with CMOs, Trade Marketing heads, Category Managers
▸ Proposal and pitch craft — ability to synthesise a brief into a compelling commercial story
▸ Pipeline discipline — CRM hygiene, forecast accuracy, deal velocity management
Domain Knowledge (Nice to Have)
▸ Working knowledge of India's loyalty and promotions ecosystem — players, pricing, tech platforms
▸ Familiarity with trade channel structures in FMCG / Alcobev / Pharma
▸ Understanding of digital engagement — WhatsApp, QR-based journeys, gamification, cashback mechanics
▸ Exposure to Capillary, Salesforce, or similar CRM / loyalty platforms is a plus
Traits That Will Make You Win Here
▸ Hunter DNA — you are uncomfortable without a target and uncomfortable if you miss it
▸ Consultative instinct — you ask more questions than you answer in a first meeting
▸ Self-organised — you manage your own calendar, travel, and pipeline without a babysitter
▸ Comfortable with ambiguity — Buyerr is a mid-size company. Structures are not always pre-built
▸ India-market savvy — you understand how decisions get made in Indian enterprises (budgets, politics, timelines)
BACKGROUND & EXPERIENCE
▸ 4–8 years in B2B sales / business development — agency preferred, Industry such as FMCG/OEM/FMCD etc or any startup related to such preferred
▸ Prior experience selling to Marketing, Trade Marketing, or Brand teams is a strong advantage
▸ Experience in any of: promotions agency, loyalty platform, digital marketing agency, MarTech, or packaged goods brand-side trade marketing
▸ MBA preferred; not mandatory if track record is strong
▸ Strong English and Hindi communication — written and verbal
HOW YOU WILL BE MEASURED
▸ Monthly / quarterly revenue from new clients closed
▸ Pipeline value and conversion rate (lead → proposal → close)
▸ New industry verticals activated (first-time Buyerr clients in a new sector)
▸ Average deal size and deal cycle time
▸ Client NPS at 90-day post-onboarding mark
WHY BUYERR
▸ Category tailwind — India's promotions and loyalty market is growing at 12–13% annually with most sectors underserved
▸ Proof to sell — 2,000+ campaigns, 50M consumers, marquee client roster. The sell is not hard once you are in the room
▸ Full-stack capability — we design, tech, and execute in-house. You are not selling just strategy
▸ Meritocratic, lean culture — ownership is real, not a buzzword
▸ Direct access to senior leadership — no org-chart friction on deals
Buyerr is an equal opportunity employer.
Click on Apply to know more.