● Develop integrated performance marketing strategies across digital channels (search,
social, display, video, affiliates, e-commerce) aligned to business goals.
● Define KPIs, set benchmarks, and ensure campaign targets are met.
● Plan, launch, and optimize paid campaigns on Google Ads, Meta, and other ad networks.
● Benchmark campaign performance against competitors and industry standards.
● Work with an SEO agency with on-page and off-page optimisations, including GPT tools ranking like ChatGPT, Perplexity, and Claude.
● Analyze user journeys, funnel metrics, and attribution models using advanced analytics platforms (GA4, Looker, Meta Suite).
● Refine campaigns via data insights, A/B testing, and audience segmentation for maximum ROI.
● Work closely with creative, design, and content teams to develop compelling ad assets.
● Ensure brand and communication consistency across all channels.
● Manage and optimize campaign budgets; track spend vs. returns.
● Conduct competitive analysis and monitor industry trends for innovation opportunities.