The client is building an AI-powered Gen Z women’s fashion brand focused on individuality, self-expression, and moving beyond mass-produced trends. The brand aims to build a strong presence across Instagram, TikTok, Pinterest, and emerging cultural platforms.
What You’ll Do
- Own and grow social media across Instagram, YouTube Shorts, Snapchat, and emerging platforms.
- Build and execute a Gen Z-focused social media strategy and content calendar.
- Create engaging reels, stories, posts, and short-form videos.
- Stay ahead of Gen Z trends, memes, creators, music, and internet culture.
- Identify, onboard, and manage fashion, lifestyle, and micro-influencers.
- Execute influencer campaigns end-to-end, including outreach, negotiations, content approvals, and performance tracking.
- Track engagement, reach, ROI, and conversions to optimise campaigns.
- Work closely with the client’s founders and creative team.
- Build an engaged and active online community.
What We’re Looking For
- 1–4 years of experience in social media, influencer, or digital marketing.
- Strong understanding of Gen Z culture, fashion, and consumer behaviour.
- Experience managing creators, influencers, or agencies.
- Strong copywriting, storytelling, and communication skills.
- Comfortable creating and editing short-form content.
- Excellent organisational, negotiation, and visual storytelling skills.
- A strong eye for fashion and aesthetics.
You’ll Thrive Here If You…
- Know which trends and creators are about to take off.
- Understand what Gen Z finds relatable and shareable.
- Love fashion, internet culture, and social media.
- Think in reels, trends, and creator collaborations.
- Want to help build one of India’s most exciting Gen Z fashion brands from the ground up.