About the role
Job Title: Digital & Performance Marketing Manager
Location: NOIDA
Job Type: Full-time
Role Overview
As our Performance Marketing Manager, you will own the strategy, execution, and optimization of all paid digital marketing channels. Your primary focus will be driving customer acquisition, maximizing Return on Ad Spend (ROAS), and lowering Customer Acquisition Costs (CAC). You are highly analytical, thrive on experimentation, and know how to turn data into profitable growth.
Key Responsibilities
Social Media: Strategies social media for increasing followers/subscribers, increase view and engagement.
Campaign Management: Strategy, setup, and optimization for Google Ads, Meta (Facebook/Instagram), and other relevant paid channels.
Campaign Management: Strategy, setup, and optimization for Google Ads, Meta (Facebook/Instagram), and other relevant paid channels.
Budget Allocation: Manage and optimize monthly ad budgets to ensure efficient spending and high ROI.
Data & Analytics: Track, analyse, and report on daily, weekly, and monthly performance metrics using GA4 and dashboards.
A/B Testing: Continuously test ad creatives, copy, bidding strategies, and landing pages to boost conversion rates.
Funnel Optimization: Collaborate with design and product teams to build high-converting user journeys and landing pages.
Market Research: Monitor industry trends, competitor strategies, and platform updates to keep our marketing cutting-edge.
Required Skills & Qualifications
Experience: 3–5 years of hands-on experience managing paid acquisition and performance marketing campaigns.
Platform Expertise: Deep knowledge of Google Ads Manager, Meta Business Suite, and Google Analytics 4 (GA4).
Analytical Mindset: Strong ability to manipulate data, build reports, and derive actionable growth insights.
Creative Eye: Ability to guide creative teams on what visual assets and copy perform best based on data.
Tools: Familiarity with Excel/Google Sheets, Looker Studio, and heat-mapping tools (e.g., Hotjar) is a plus.
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