Demand Generation Manager, About the Role We are looking for a results-driven Demand Generation Manager to drive inbound and outbound campaigns, generate qualified leads, and build a strong sales pipeline. This role will own and drive the demand generation across paid media, content- led campaigns, email marketing, webinars, and marketing automation, working closely with sales and marketing teams to convert prospects into business opportunities. Key Responsibilities 1. Demand Generation Strategy & Execution Plan and execute integrated inbound and outbound demand generation campaigns across paid media, email, webinars, content syndication, and other relevant channels. Develop campaigns aligned with products, target industries, buyer personas, and business priorities. Drive consistent lead generation and improve conversion across the marketing funnel. 2. Paid Campaigns & Performance Marketing Plan, execute, and optimise campaigns across LinkedIn Ads, Google Ads, and other relevant paid channels. Manage campaign budgets, audience targeting, messaging, and landing pages to improve lead quality and campaign ROI. Run A/B tests and experiments to continuously improve campaign performance. 3. Lead Nurturing & Marketing Automation Build and manage email campaigns and automated nurture journeys to engage prospects at different stages of the buyer journey. Implement lead segmentation, scoring, and qualification processes to improve lead readiness and conversion. Manage marketing automation platforms such as HubSpot or Marketo and ensure effective lead tracking and follow-up. 4. Account-Based Marketing & Sales Alignment Execute targeted campaigns for priority enterprise accounts and decision-makers across focus industries. Work closely with sales to align campaigns with target accounts, ensure timely lead follow-up, and improve lead-to-opportunity conversion. Incorporate sales feedback to continuously improve lead quality and campaign effectiveness. 5. Funnel Analytics & Performance Optimisation Track key metrics including MQLs, SQLs, cost per lead, conversion rates, campaign ROI, and marketing-generated pipeline. Monitor campaign performance across channels and optimise budgets based on results. Maintain campaign reporting and provide actionable insights to improve demand generation outcomes. Desired Skills & Experience 9+ years of experience in B2B demand generation or digital marketing, preferably in SaaS or enterprise technology. Hands-on experience running paid campaigns, inbound demand programmes, email marketing, and lead nurturing. Experience with LinkedIn Ads, Google Ads, marketing automation platforms, and CRM tools. Understanding of B2B buyer journeys, enterprise sales cycles, and account-based marketing. Strong analytical skills, with experience measuring campaign performance and pipeline contribution. Ability to manage multiple campaigns, work cross-functionally, and deliver measurable results. Startup mindset—enterprising, ready to multitask, fast to learn, and always driving new initiatives. Success Measures Qualified leads and sales opportunities generated. Marketing-generated pipeline. Lead-to-opportunity conversion rates. Cost per qualified lead and campaign ROI. Lead engagement and nurture programme effectiveness. Function & Reporting: This position is part of the Marketing team, reports directly to the Marketing Head and is a key member of the larger Global Go-To-Market (GTM) team, partnering across marketing, sales, product, and customer success to deliver integrated results.
