iMark Infotech Pvt. Ltd
Website:
imarkinfotech.com
Job details:
Shopify CRO Specialist — Job Description
Location: Mohali
Experience: 5-7 Years
Employment Type: Full-Time
Joining: Immediate to 15 Days Preferred
About the Role
We are looking for a Shopify CRO Specialist who can improve eCommerce store performance by turning traffic into conversions. The ideal candidate should have hands-on experience with Shopify, conversion rate optimization, customer journey analysis, and A/B testing.
Key Responsibilities
- Analyze Shopify store performance, user behavior, and conversion funnels.
- Identify conversion bottlenecks across product pages, collection pages, cart, and checkout.
- Develop and implement CRO strategies to improve conversion rate, AOV, and revenue.
- Conduct A/B testing and analyze results to drive data-backed decisions.
- Optimize product pages, landing pages, CTAs, navigation, and overall user experience.
- Use tools such as Google Analytics 4, Google Tag Manager, Hotjar, Microsoft Clarity, or similar CRO tools.
- Work with design, development, SEO, and marketing teams to implement optimization strategies.
- Monitor key eCommerce metrics and prepare performance reports.
- Conduct competitor and market research to identify growth opportunities.
- Continuously test and optimize the customer journey across desktop and mobile.
Requirements
- 5-7 years of experience in CRO, Shopify, eCommerce optimization, or a similar role.
- Strong hands-on knowledge of the Shopify platform.
- Understanding of UX/UI principles, customer journeys, funnels, and eCommerce analytics.
- Experience with A/B testing and conversion optimization tools.
- Good analytical and problem-solving skills.
- Basic understanding of HTML/CSS and Shopify themes is an advantage.
- Strong communication and reporting skills.
- Ability to work with data and translate insights into actionable strategies.
Key Metrics You'll Work On
Conversion Rate | AOV | Revenue per Visitor | Cart Abandonment | Bounce Rate | Checkout Completion | Customer Journey
Interested candidates can share their CV at muskan.narula@imarkinfotech.com or DM to apply.
Location: Mohali | Immediate to 15 Days Joiners Preferred
Click on Apply to know more.
