TTC Group
Website:
ttcgroup.com
Job details:
Role: Senior CRO Specialist
Duration 3+ months
Location: Remote
Mode of Interview: Video
Activities:
- Evaluate current Adobe Target implementation and identify CRO opportunities across wa.aaa.com and secure.wa.aaa.com
- Define and develop A/B test and multivariate test strategies aligned to personalization roadmap and business priorities
- Analyze user behavior, conversion funnels, and session data to identify optimization opportunities
- Collaborate with Adobe Analytics and Adobe Target teams to ensure accurate measurement and reporting of CRO experiments
- Document test hypotheses, success metrics, and experiment results for each use case
- Provide recommendations to improve conversion rates across key member journeys including membership, insurance, travel, and renewal engagement
Deliverables:
- CRO audit findings and optimization recommendations
- Multivariate test specifications with hypotheses, audience targeting, success metrics, and measurement approach
- Post-test analysis report with findings and next step recommendations
Assumptions:
- Adobe Target and Adobe Analytics are confirmed as the primary platforms for CRO execution and measurement
- CRO scope is limited to use cases identified and prioritized during the Discover phase; net-new use cases after sign-off are subject to change order
- Content creation and asset production required for test variants are the client's responsibility
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