Jade Global
Website:
jadeglobal.com
Job details:
Position Name : AEO/SEO & CRO Specialist
Experience : Minimum 8+ Years
Location : Pune/ Hyderabad
About Us
Jade Global, headquartered in San Jose, California, has empowered mid-size to large enterprises in North America for over 21 years. We provide cutting-edge technology services that drive business growth and enhance customer experience through speed, efficiency, and cost optimization. Our services include Cloud Services, Technology Advisory, Implementations, Integrations, and Managed Services, underpinned by a robust partner ecosystem. We adhere to the highest quality standards, including CMMI® SVC V2.0 Maturity Level 5, ISO 27001:2013, ISO 27701:2019, and ISO 20000-1:2018 certifications, as well as GDPR and HIPAA compliance, demonstrating our commitment to excellence and reliability in serving the High-tech, Life Sciences, and Finance industries. In India, we operate from Pune and Hyderabad. To support our growth strategy and three-year plan to double our workforce in India, Jade Global seeks a highly experienced and dynamic personality in India.
About The Role
We are looking for an experienced AEO (Answer Engine Optimization) / GEO (Generative Engine Optimization) and CRO (Conversion Rate Optimization) Senior Specialist with 8+ years of experience in the IT industry, specifically understanding North American markets and user behavior. This role will optimize digital campaigns, leverage AI tools, and provide actionable insights through user path exploration and behavior analysis, highlighting key hotspots for engagement and conversions, while also improving how our brand is surfaced and cited in AI-driven search and answer engines.
Key Responsibilities:
- Lead AEO/GEO initiatives to improve how content is discovered, cited, and surfaced in AI-driven search and answer engines (e.g., Google AI Overviews, ChatGPT, Perplexity), alongside traditional website experience, accessibility, and conversion paths.
- Design and execute CRO strategies for landing pages, microsites, and campaign funnels, partnering with web/CMS teams to implement and QA test variants.
- Plan and implement SEO strategies, including keyword research, on-page optimization, technical SEO, and structured data/schema markup to support AEO/GEO visibility.
- Analyze user behavior and site paths to identify hotspots, drop-offs, and optimization opportunities.
- Use analytics and tracking tools (GA4, GTM, Looker Studio, GSC) to measure performance and derive insights.
- Leverage third-party tools (SEMrush, Ahrefs, and AI-visibility/citation tracking platforms) for keyword planning, competitive analysis, and AEO/GEO opportunity identification.
- Apply AI tools to enhance personalization, optimize content, predict user behavior, and improve conversion outcomes.
- Collaborate with marketing, content, and sales teams to enhance lead quality and conversion rates.
- Conduct A/B and multivariate testing to optimize engagement and conversions.
- Track and report on AEO/GEO-specific outcomes, including AI Overview/answer-engine appearances, citation frequency, and share of voice in AI-generated responses, alongside standard SEO and CRO metrics.
Qualifications:
- Bachelor's or Master's degree in Marketing, Digital Media, Business, or a related field.
- 8+ years of experience in IT industry digital marketing, spanning AEO/GEO, CRO, and SEO.
- Strong and mandatory experience with Google Ads, GA4, GTM, GSC, SEMrush/Ahrefs.
- Hands-on experience with HubSpot and Looker Studio.
- Strong understanding of North American user behavior and market dynamics.
- In-depth knowledge of Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies for improving how content is retrieved, summarized, and cited by AI search/answer systems, in addition to on-site experience, engagement, and conversion optimization.
- Experience with AI-driven marketing tools, including predictive analytics, personalization, and content optimization.
- Working familiarity with a CMS (e.g., WordPress, Webflow, HubSpot CMS) sufficient to brief or implement CRO test variants.
- Strong analytical, problem-solving, and communication skills.
Why Join Us:
- Lead high-impact initiatives that directly influence engagement, conversions, and AI-driven optimization.
- Work in a collaborative, innovative, and data-driven environment.
- Competitive compensation and growth opportunities.
Click on Apply to know more.
