Job Title: Lead Offline Marketing
Reporting
To:
AVP Marketing
Job
Summary
We are seeking an Offline Marketing Team Lead to plan and drive localized, funnel-based
offline marketing initiatives from the Head Office. The role involves working closely with
branch leaders to design proactive marketing calendars covering brand awareness,
engagement programs, and curated client events where digital channels have limited reach.
The candidate will provide strategic direction, frameworks, and governance while
supervising branch-level coordinators responsible for on-ground execution. The role
emphasizes proactive planning, partnership development, brand consistency, and
measurable funnel impact, rather than last-mile event logistics or operational execution.
Location: Mumbai
Employment
Type:
Full time
Key
Responsibiliti
es:
1. Centralized Offline Marketing Strategy & Calendar Planning
Develop and own the annual and quarterly offline marketing roadmap across
regions in alignment with overall sales funnel targets.
Proactively identify market-level opportunities in advance rather than reacting to
branch requests.
Define structured offline playbooks for Top, Mid, and Bottom funnel activities.
2. Funnel-Based Local Marketing Design
In collaboration with branch leaders, design offline initiatives across:
Top of Funnel: Local brand visibility, association partnerships, sponsorships,
medical ecosystem branding.
Mid Funnel: Knowledge seminars, curated group engagements, educational
meets.
Bottom of Funnel: Closed-door roundtables, curated HNI/doctor meets, high-
intent relationship events.
The role focuses on strategy, structure, and outcomes — not last-mile logistics.
3. Branch Coordination & Team Leadership
Lead and mentor branch-level offline marketing coordinators/executives who
manage on-ground execution.
Provide clear briefs, event frameworks, and success metrics to branch teams.
Review execution plans and ensure alignment with central brand and funnel
objectives.
Drive accountability through structured reporting and review mechanisms.
4. Localized Opportunity Sourcing (Strategic Level)
Identify and establish strategic relationships with associations, hospitals, medical
bodies, and relevant local partners at a conceptual and partnership level.
Build scalable engagement models that branches can implement locally.
Design repeatable event formats that can be replicated across cities.
5. Governance of Event Quality & Brand Standards
Define premium brand experience guidelines aligned with wealth management
positioning.
Approve key elements such as event format, positioning, messaging themes, and
target audience mix.
Ensure consistency in experience across all regions through structured SOPs.
6. Budget Allocation & ROI Oversight
Allocate regional offline marketing budgets in consultation with leadership.
Monitor ROI, cost efficiency, and funnel conversion impact of offline initiatives.
Optimize spends through strategic vendor frameworks and negotiation guidelines.
7. Compliance & Process Framework
Establish compliance protocols inspired by pharma/healthcare event discipline where
relevant.
Ensure documentation, approvals, and audit-ready processes are maintained across
branches.
Qualification
& Skills:
Minimum qualification Graduation
Strong experience in pharma, healthcare, or doctor-centric events .
Proven ability to manage multiple stakeholders and high-profile attendees
Excellent coordination, communication, and vendor management skills
Highly organized with strong attention to detail
Comfortable handling confidential and sensitive client information
Willingness to travel as per event requirements
Years of
Experience:
7 years (preferably in pharma / healthcare events)
Working Days Monday to Saturday (Alternative Saturdays
are off)
Working Time 8.30am to 5.30pm
