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About Us
We are working with some of the fastest growing and heavily funded brands in india including Gaana, Pronto, Nua Woman, Beco and Chupps.
We believe that the best social media ads are all about native storytelling that stops the scroll, hooks the audience in the first three seconds, and drives predictable revenue on Meta Ads.
The Role
We are looking for a sharp, data driven Performance Marketing Ad Scriptwriter with 6 to 12 months of hands on experience writing direct response video scripts and ad copy.
If you live and breathe TikToks, Reels, and Meta ad libraries, obsess over hook rates and ROAS, and know how to translate product features into compelling consumer desires, this role is for you.
What You’ll Do
- Write High-Converting Scripts: Develop 15-to-60-second video ad scripts (UGCs, founder-led, problem-solution, unboxing, and testimonial formats) specifically optimized for Meta Ads.
- Hook & Angle Ideation: Constantly test new hooks, visual concepts, and psychological angles based on performance metrics and audience research.
- Collaborate on Creative Strategy: Work alongside media buyers and video editors to analyze winning/losing ad iterations and iterate on successful formats.
- Direct Visual Cues: Outline clear on-screen text, b-roll directions, and pacing notes for video editors to bring your scripts to life seamlessly.
What We’re Looking For
- Experience: 6 to 12 months of proven experience writing direct response ad copy or video scripts that have actively helped D2C brands scale on Meta Ads.
- Portfolio: A basic portfolio showcasing performance marketing video ads you’ve written (with metrics or campaign results if available).
- Deep Understanding of Meta Ecosystem: Familiarity with what works on social feeds: pacing, native platform trends, compliance guidelines, and the anatomy of a high performing hook.
- Data-Minded Creativity: The ability to look at performance feedback, hook rates, and CTR data to refine your writing approach.
Why Join Us?
- Work with fast-growing D2C brands and get your copy in front of millions of eyeballs.
- We are currently churning around 150 AI videos and scaling to reach the target of 500 AI videos across categories and continents.
- A collaborative, fast-paced environment where creative testing is celebrated.
- Competitive compensation and remote flexibility.
Salary
Annual CTC: Upto ₹ 3,60,000/year
Click on Apply to know more.