Wincible
Website:
wincible.com
Job details:
We are not looking for someone who has "run Facebook ads" for a few small pages. We are looking for someone who has sat in Ads Manager on a Monday morning, seen ROAS drop from 3.2 to 1.4 over the weekend, and known within twenty minutes whether it was creative fatigue, audience overlap, a tracking break, or just a bad weekend. Someone who has scaled a campaign past the point where it usually falls apart, and figured out why it fell apart.
If that is you, keep reading. If you are still learning the fundamentals, this is not the right role right now, and we would rather tell you that in the first paragraph than in the fourth round.
About Wincible
Wincible is a performance marketing and UGC ad agency based in Bhopal. We manage paid acquisition for D2C brands, edtech, and service businesses, and we are judged on one thing: whether our clients make more money than they spend.
We are not a "digital marketing services" shop that sells packages. We work as a growth partner, which means we sit in the numbers, we report honestly when something is not working, and we optimise continuously rather than setting campaigns live and sending a monthly PDF.
The person in this role will manage real budgets from week one. Our accounts run into lakhs of monthly ad spend, so decisions here have immediate financial consequences. That is the appeal for the right person and the reason we are being selective.
What you will actually do
Own campaigns end to end. You will build campaigns from structure up: objective selection, audience strategy, budget allocation, placement decisions, bid strategy. Not just executing a plan someone hands you, but deciding what the plan should be.
Live in the data. Daily monitoring of CTR, CPC, CPM, CPA, ROAS, frequency, and conversion rate at campaign, ad set, and ad level. Spotting the difference between statistical noise and an actual signal, and knowing when three days of bad data means intervene versus wait.
Diagnose before you optimise. When performance drops, you will identify the cause rather than guessing. Creative fatigue, audience saturation, auction pressure, landing page issues, tracking failure, seasonality. Each has a different fix, and applying the wrong one costs the client money.
Test creative systematically. You will brief, test, and iterate ad creatives and copy across angles: UGC, value-based, educational, comparison, problem-agitate-solve. You will run structured A/B tests where one variable changes at a time, not five things at once so nobody learns anything.
Manage budgets responsibly. Scaling decisions, budget reallocation across campaigns, spend pacing against monthly caps, and knowing when to pull a campaign rather than hoping it recovers.
Handle tracking properly. Meta Pixel setup and debugging, Conversions API implementation, custom conversions, event matching quality, and diagnosing attribution gaps between what Meta reports and what actually landed in the client's backend.
Report with clarity. Client-facing performance reports that explain what happened, why it happened, and what you are doing next. Written so a business owner understands it, not padded with vanity metrics.
Work with the team. Coordinating with creative, content, and SEO so paid strategy fits the wider funnel rather than running in isolation.
What we need from you
These are hard requirements. We will check each one in the interview.
Minimum 2 years hands-on managing live Meta ad accounts. Agency, in-house, or freelance all count. What does not count is coursework, certifications without practical application, or managing ads for a single small business page.
Proven scaling experience. You have taken an account or campaign from a small daily budget to a meaningfully larger one and kept performance stable. You can explain your scaling method and why it works.
Comfort with real budgets. You have managed at least ₹3 lakh per month in ad spend at some point. Tell us your highest.
Tracking competence. You can set up a pixel, verify events are firing, build custom conversions, and troubleshoot when they are not. Familiarity with Conversions API is strongly preferred.
Analytical thinking. You can look at a performance table and form a hypothesis, not just report the numbers back. You understand why a low CPM with a low conversion rate is a worse problem than a high CPM with a strong one.
Clear communication. You will be in front of clients. You need to explain a bad month honestly and still hold the room.
Current knowledge. Meta changes constantly. Advantage+ campaigns, broad targeting shifts, attribution windows, iOS impact, policy updates. You should know what has changed in the last year and have opinions about it.
On-site in Bhopal. This is not a remote role. If you are not in Bhopal or willing to relocate, please do not apply.
Strong advantages (not required)
- Experience with UGC ad production, from creator briefing through to performance testing
- Edtech, info-product, or D2C ecommerce background
- Experience with Google Ads or YouTube ads alongside Meta
- Familiarity with GA4, Shopify, or LMS platforms like Graphy
- Comfort working in Hindi and English with clients
This role is probably not for you if
We would rather be direct than waste your time.
- You need a defined process handed to you and are uncomfortable making judgment calls
- You have run ads only for personal projects or as part of a course
- You are looking for a role where the work is uploading creatives someone else decided on
- You want to work remotely
- You are uncomfortable being measured on client results
Click on Apply to know more.