Motad
Website:
motad.ae
Job details:
Remote | MOTAD
Website: www.motad.ae
About MOTAD
MOTAD is a Dubai-based growth and marketing agency working with brands across healthcare, aesthetics, hospitality, retail and other sectors.
Role Overview
The Performance Marketing Specialist will be responsible for planning, launching, managing and optimizing digital advertising campaigns across multiple platforms and client accounts. You will work closely with our strategy, creative, content and account management teams to develop campaigns that deliver measurable business results.
This role is ideal for someone who doesn't just run ads, but understands why campaigns perform, how to improve them, and how marketing activity translates into leads, customers and revenue.
Key Responsibilities:
Paid Media & Campaign Management
· Plan, launch and optimize performance campaigns across Google Ads and Meta Ads.
· Manage campaigns across other platforms such as LinkedIn, TikTok and Bing where relevant to the client and campaign objective.
· Manage campaign budgets and allocate spend based on performance and business priorities.
· Conduct audience research, keyword research, competitor analysis and campaign planning.
· Develop and continuously test different audiences, creatives, messaging, offers and landing pages.
· Monitor campaigns daily and identify opportunities, issues and performance trends.
· Optimize campaigns against KPIs such as CPL, CPA, CAC, ROAS, CTR, CPC and conversion rate.
Tracking, Analytics & Attribution
· Set up and troubleshoot conversion tracking using Google Analytics 4, Google Tag Manager, Meta Pixel and other tracking platforms.
· Ensure accurate tracking of leads, purchases, calls, forms and other key conversions.
· Analyze campaign and website performance to identify drop-offs and conversion opportunities.
· Build and maintain performance dashboards and reports.
· Go beyond reporting numbers by providing clear insights, explanations and recommendations.
Lead Generation & Conversion Optimization
· Understand the complete customer journey from ad → landing page → lead → qualified lead → customer.
· Work with the team to improve landing pages, forms, offers and conversion journeys.
· Monitor lead quality, not just lead volume.
· Collaborate with CRM/sales teams where required to understand lead quality and downstream conversion.
Creative & Testing
· Work closely with designers, content writers and video teams to develop performance-focused creative.
· Provide clear briefs based on campaign data and audience insights.
· Develop structured A/B testing plans for creatives, audiences, messaging and landing pages.
· Identify winning creative concepts and scale them.
SEO & Digital Growth
· Support SEO, SEM and emerging search strategies where required.
· Understand the fundamentals of SEO, keyword research, website optimization and technical SEO.
· Stay informed about developments in GEO, AEO and AI-driven search.
· Work with the SEO/content team to ensure paid and organic strategies complement each other.
AI & Automation
· Use AI tools to improve campaign research, audience analysis, creative ideation, reporting, data analysis and workflow automation.
· Explore AI-powered tools and automation opportunities that improve campaign efficiency and performance.
· Stay current with developments in AI-driven marketing, advertising and analytics.
Agency & Client Management
· Prior experience working directly with clients and managing performance marketing deliverables in an agency environment is required.
· Manage multiple campaigns and client accounts simultaneously.
· Work collaboratively with account managers, strategists, designers, content and development teams.
· Contribute to client presentations and performance reviews.
· Clearly communicate campaign performance, challenges, opportunities and recommended next steps.
Key Skills & Qualifications
· 3+ years of hands-on experience in performance marketing, with proven experience working in a digital marketing/performance marketing agency. Agency experience is mandatory.
· Strong hands-on experience with Google Ads and Meta Ads.
· Strong understanding of conversion-focused campaign strategy and optimization.
· Proficiency with GA4, Google Tag Manager and Meta Pixel.
· Strong understanding of paid search, paid social and conversion tracking.
· Experience with campaign reporting and dashboards, preferably Looker Studio.
· Good understanding of landing page optimization and conversion funnels.
· Strong analytical and problem-solving skills.
· Ability to interpret data and turn it into actionable recommendations.
· Strong communication and presentation skills.
· Ability to manage multiple clients, campaigns and deadlines.
· Comfortable working independently in a remote environment.
Good to Have
· Experience with healthcare, aesthetics, hospitality, retail or lead-generation campaigns.
· Experience managing significant monthly advertising budgets.
· Experience with LinkedIn Ads, TikTok Ads or Microsoft/Bing Ads.
· Knowledge of CRM platforms such as HubSpot or Zoho.
· Experience with Zapier or other marketing automation platforms.
· Basic understanding of WordPress and website management.
· Knowledge of SEO tools such as SEMrush or Ahrefs.
· Experience with call tracking, CRM attribution or offline conversion tracking.
· Experience using AI tools for marketing automation and analysis.
What Success Looks Like
· Consistently improve campaign efficiency and lead quality.
· Identify opportunities to reduce CPL/CPA and improve conversion rates.
· Make data-driven decisions rather than relying on assumptions.
· Build clear testing and optimization frameworks.
· Take ownership of campaign performance.
· Provide actionable insights rather than simply reporting numbers.
· Successfully manage multiple client accounts and budgets.
What We Offer
· Competitive salary package
· Remote working opportunity
· Exposure to multiple industries, brands and marketing challenges
· Opportunity to work across performance marketing, growth and AI
· Professional growth and learning opportunities
· Collaborative and fast-paced agency environment
How to Apply
Please send your CV to hr@motad.ae with the subject line: Application for Performance Marketing Specialist
Note: Salary budget for this role is upto INR 50K.
Click on Apply to know more.