Marketing Essentials Lab ®
Website:
marketingessentialslab.com
Job details:
We’re looking for an experienced B2B Performance Marketer to join our team immediately in India.
This is a hands-on, results-focused role for someone with deep expertise in Google Ads first, supported by strong capability across Google SEO, Meta Ads (Facebook and Instagram), and Reddit Ads. You’ll own acquisition strategy, optimise campaigns, and drive measurable growth across paid and organic channels.
Details
- Location: India
- Start date: Immediate
- Employment type: Full-time
What you’ll do
- Lead the strategy, setup, management, and optimisation of Google Ads campaigns across Search, Performance Max, Display, YouTube, and remarketing.
- Manage budgets, bidding strategies, keyword targeting, search terms, ad copy, audiences, and conversion tracking to maximise ROAS and reduce CAC.
- Build and execute SEO strategies spanning technical SEO, keyword research, on-page optimisation, content planning, and organic-growth reporting.
- Launch, manage, and optimise Meta campaigns across Facebook and Instagram, as well as Reddit Ads campaigns.
- Test advertising creative, copy, audiences, landing pages, offers, and funnel stages to improve conversion rates.
- Monitor core performance metrics including spend, CPL, CAC, ROAS, conversion rate, organic traffic, keyword rankings, and revenue.
- Work with creative, content, product, and sales teams to turn campaign insights into scalable growth opportunities.
- Stay current with Google Ads product changes, search trends, SEO developments, and paid-social best practices.
- Have strong knowledge of technical SEO and be able to guide developers on codes
What we’re looking for
- Proven experience in B2B performance marketing or paid acquisition, with Google Ads as your strongest channel.
- Hands-on experience managing Google Search, Performance Max, Display, YouTube, and remarketing campaigns.
- Strong knowledge of keyword research, bidding, tracking, attribution, optimisation, and reporting.
- Practical SEO expertise, including technical, on-page, and content-led SEO.
- Experience managing Meta Ads across Facebook and Instagram.
- Experience with Reddit Ads is highly desirable.
- Strong analytical skills and confidence using Google Analytics, Google Search Console, Google Ads, and reporting tools.
- A proactive, commercially minded marketer who can work independently and move quickly.
If Google Ads is your core strength and you can also build growth through SEO, Meta, Facebook, Instagram, and Reddit, we’d love to hear from you.
Please apply with your CV and examples of paid campaigns or growth results you’ve delivered.
Click on Apply to know more.