Porcellia
Website:
porcellia.com
Company:
https://www.linkedin.com/company/porcellia
Seniority: Mid-Senior level
Industries: Advertising Services
Job details:
Performance Marketer (Ad Architect)
This is not an “ads role.” This is a leverage role.
You’re not here to keep campaigns alive.
You’re here to turn curiosity into clicks, clicks into customers, and customers into compounding growth.
At Porcellia, performance marketing isn’t a back-office function. It’s a front-line growth engine. You’ll be working on high-AOV D2C brands in beauty, wellness, and lifestyle, where every experiment matters, every insight compounds, and every win scales fast.
If you enjoy the moment when a hypothesis turns into a breakout ad, and dashboards feel more like maps than math, you’ll feel at home here.
Your job is simple to describe, hard to master:
Make ads that scale profitably, repeatedly.
What you’ll actually do
- Plan, launch, and optimise performance campaigns across Meta & Google
- Translate raw performance data into clear actions and experiments
- Build and maintain creative testing frameworks (hooks, formats, angles, audiences)
- Work closely with designers, editors, and copy to create ads people stop scrolling for
- Own core performance metrics: CPC, CPA, ROAS, CTR, CVR
- Diagnose what’s broken, double down on what’s working, and kill what’s not
- Stay sharp on platform changes, algorithm shifts, and emerging ad formats
- Think beyond “running ads” and contribute to full-funnel growth strategy
Who is this role for
Junior Performance Marketers (1 - 2 years)
- You’ve run real campaigns, not just certifications
- You understand basic ad metrics and want to go deeper
- You ask why something worked, not just that it worked
- You’re hungry to learn attribution, scaling logic, and testing discipline
Mid-Level Performance Marketers (2 - 4 years)
- You’ve managed meaningful ad spends and scaled accounts profitably
- You can design and execute full-funnel strategies (cold -> warm -> retargeting)
- You’re comfortable juggling multiple brands or large accounts
- You can balance creative intuition with analytical rigour
The Exceptional Track (Read this carefully)
For the magical, prodigal, unfairly good.
This track is not tied to years of experience.
It’s tied to impact.
If you’re the kind of performance marketer who:
- Sees patterns before dashboards do
- Scales accounts while others are still “testing”
- Can explain why something worked with brutal clarity
- Makes the rest of the team sharper just by being around
Then this lane exists for you.
Please don’t apply if
- You think performance marketing = boosting posts
- You avoid dashboards or blame algorithms instead of learning them
- You don’t care why an ad worked as long as it worked
- You want “safe” work instead of real ownership
The work setup
- 100% Remote
- Full ownership of real accounts, not shadow work
- Fast feedback loops and direct access to founders
- A front-row seat to scaling serious D2C brands
Compensation
- Junior (1 - 2 yrs): ₹4 - 6 LPA
- Mid-Level (2 - 4 yrs): ₹6 - 8 LPA
- Exceptional Track (experience is irrelevant): ₹10 - 14 LPA
How to Apply
Send
- Your resume
- A short note answering: “The best ad I ever ran and what it taught me.”
to: muskaan@porcellia.com, ritesh@porcellia.com, talent@porcellia.com
(Applications without the note won’t be considered.)
Click on Apply to know more.