Parity Cube Pvt. Ltd.
Website:
paritycube.com
Job details:
About the Role
We're looking for a commercially sharp Manager, Partnerships & Alliances to own two connected things: the network and platform relationships we operate through, and the new demand partnerships that grow our business, across both India and international markets.
This is a relationship-and-dealmaking role. On one side, you manage the affiliate networks and platforms that are our rails to advertisers and volume, keeping terms, access, and commercial arrangements strong. On the other, you bring in new partners, advertisers, agencies, and networks, that expand what we can offer and earn. The two connect: a network is both a platform we distribute through and a source of new demand we can win, and you own both faces of that relationship.
This role brings partners in and owns the network rails. Growing existing advertiser and publisher accounts sits with the respective growth teams; you focus on new relationships and the platform partnerships that underpin them.
What You'll Own
Network & Platform Partnerships- Own relationships with the affiliate networks and platforms we work through (both India and international), across terms, access, commercial arrangements, and new tie-ups.
- Strengthen our position on the networks that matter, better terms, better access, offer visibility, and priority, that drive incremental volume.
- Identify and establish new network and platform partnerships that open access to demand or distribution we don't have today.
New Demand Partnerships (BD)- Bring in new advertisers, agencies, and demand partners, across direct relationships and via networks, that grow revenue.
- Structure and negotiate partnership deals, fixed, performance-based, and hybrid.
- Build a pipeline of partnership opportunities and convert it, working across both markets.
Cross-Market Ownership- Run partnerships across India (where we work directly and through networks) and international (predominantly network-led), adapting the approach to each.
- Coordinate with the Advertiser and Publisher growth teams so new partners are handed off cleanly for ongoing growth, and with Ad Operations on integration and delivery.
Key Success Metrics- New partnerships and demand partners signed (advertisers, agencies, networks)
- Revenue / volume from new partnerships
- Strength of network position (terms, access, visibility secured)
- New network/platform tie-ups established
- Pipeline built and converted across both markets
Who You Are
- 5 to 8 years in partnerships, business development, alliances, or network/account management, ideally in affiliate, ad-tech, or performance marketing.
- Proven track record signing and structuring partnership or BD deals, able to point to specific relationships you brought in and grew.
- Comfortable managing network and platform relationships (CJ, Impact, Rakuten, or similar) as both a distribution rail and a demand source.
- Strong commercial negotiation, able to structure fixed, performance, and hybrid deals.
- Fluent in affiliate/performance economics: CPS/CPC/CPA cost models, payout structures, margins.
- Comfortable operating across both Indian and international markets.
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