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Job Description: Head of Marketing
Company: Nari Shakti Vikas 2047
Location: Pune, Maharashtra, India (Work From Office)
Department: Marketing
Reports To: Founder / CEO
Employment Type: Full-Time
About Shakti 2047
Nari Shakti Vikas 2047 Pvt ltd. Is Asia’s first AI-powered platform built to empower women — combining technology and purpose to create meaningful impact by providing pathways to take meaningful action for growth. We are looking for a Marketing Head who is passionate about building brands that matter, understands the Asian digital landscape, and can drive growth for a mission-driven, tech-first company.
Role Overview
We are seeking an experienced and dynamic Head of Marketing to lead the marketing function at Shakti 2047. This is a leadership role responsible for defining and executing the brand, growth, and communication strategy for the platform — driving user acquisition, engagement, and brand credibility in a category that blends AI, technology, and social impact.
Shakti 2047 is currently pre-launch, which makes this a founding-team-level opportunity to shape the go-to-market strategy from the ground up — from building the brand and launch plan, to establishing early B2B, corporate, and partnerships that will power the platform at scale.
The ideal candidate is a strategic thinker with hands-on execution ability, comfortable working in a fast-paced startup environment, and genuinely motivated by building something that empowers women at scale.
Key Responsibilities
- Launch Strategy: Own the go-to-market and launch plan for Shakti 2047 — including pre-launch buzz building, launch-day strategy, and post-launch growth roadmap, ensuring a strong first impression in the market.
- Marketing Strategy: Develop and own the end-to-end marketing strategy — brand, digital, content, performance, and community — aligned with Shakti 2047's mission and growth goals.
- Brand Building: Define and strengthen the Shakti 2047 brand identity, voice, and positioning as a trusted AI platform for women.
- Growth & Performance Marketing: Plan and execute user acquisition campaigns across digital channels (social media, search, influencer, partnerships) to drive platform sign-ups and engagement.
- Content & Storytelling: Lead content strategy across platforms — building narratives that resonate with women users and reflect the platform's AI-driven value proposition.
- B2B & Partnership Engagement: Identify, build, and manage B2B relationships and strategic partnerships (institutions, ecosystem players, partners) that expand Shakti 2047's reach and value proposition.
- Corporate Engagement: Develop and drive corporate partnerships and alliances employer/enterprise tie-ups, and B2B2C channels — to bring the platform to a wider women's workforce audience.
- Mentor Ecosystem Engagement: Build and nurture a strong mentor ecosystem — identifying, onboarding, and engaging mentors/experts who add credibility and value to the platform's community.
- PR & Media: Manage media and PR opportunities to expand reach and credibility, especially critical in the lead-up to launch.
- Data & Analytics: Set up and track key marketing metrics (CAC, engagement, retention, conversion) and use data to continuously optimize campaigns.
- Cross-functional Collaboration: Work closely with product, technology, and leadership teams to ensure marketing efforts are aligned with product roadmap and business objectives.
- Community Building: Foster an engaged community of women users through events, campaigns, and social initiatives that reflect the platform's purpose.
Requirements
- 6+ years of overall marketing experience, with prior experience leading or significantly owning a marketing function.
- Proven experience building and scaling brands, ideally, e-learning, social impact, or platform businesses.
- Prior experience with a product launch or 0-to-1 go-to-market is a strong plus.
- Strong understanding of digital marketing (performance, content, social, SEO) as well as brand marketing.
- Experience marketing to women-centric or purpose-driven audiences is a strong plus.
- Familiarity with AI/tech products, or the ability to quickly grasp and communicate technical value propositions in simple terms.
- Excellent communication, storytelling, and stakeholder management skills.
- Data-driven mindset with hands-on experience using marketing analytics and CRM/marketing automation tools.
- Startup mindset — comfortable with ambiguity, fast iteration, and wearing multiple hats.
- Genuine alignment with the mission of empowering women through technology.
- MBA or equivalent degree in Marketing/Business preferred, though not mandatory for the right candidate.
What We Offer
- A rare opportunity to lead marketing for a mission-driven AI platform from the ground up, pre-launch — with the chance to shape brand, GTM, and ecosystem strategy from day one.
- High ownership and visibility, working directly with founders/leadership.
- A collaborative, purpose-first work culture based in Pune.
- Competitive compensation, aligned with experience and impact.
Click on Apply to know more.
