Payomatix
Website:
payomatix.com
Job details:
Company Description Payomatix Payments Institute (PPI) is a fintech-focused education and training initiative dedicated to aligning learning with real-world industry needs. PPI collaborates with academic institutions and industry partners to deliver structured programs in digital payments, compliance, and financial technology. The institute focuses on helping learners build strong, future-ready careers in the evolving fintech landscape. From curriculum design to hands-on training and placement pathways, PPI offers a complete ecosystem for developing industry-ready fintech talent.
๐๐ฏ๐ผ๐๐ ๐ฃ๐ฎ๐๐ผ๐บ๐ฎ๐๐ถ๐
๐ฃ๐ฎ๐๐บ๐ฒ๐ป๐๐ ๐๐ป๐๐๐ถ๐๐๐๐ฒ
Payomatix Payments Institute is a specialised education and capability-building platform focused on payments, fintech and financial technology. We work with students, professionals, universities and businesses through industry-led courses, masterclasses, certifications, internships and corporate training programmes.
We are looking for an experienced, hands-on Marketing Head who can strengthen our brand, generate qualified leads and build a scalable marketing engine.
Role Description The Head of Marketing at PPI will lead the development and execution of the instituteโs marketing strategy, with a focus on brand positioning in the fintech education space. This full-time, on-site role in Noida, Uttar Pradesh , India involves overseeing digital and offline campaigns, managing the marketing budget, and coordinating with internal teams to promote programs and partnerships. The role includes supervising marketing staff and agencies, analyzing performance metrics, and optimizing campaigns to drive enrollment and stakeholder engagement. The Head of Marketing will also collaborate with senior leadership to identify growth opportunities, support new market entries, and ensure consistent brand messaging across all channels.
๐ง๐ต๐ถ๐ ๐ถ๐ ๐ป๐ผ๐ ๐ฎ ๐ฐ๐ผ๐ผ๐ฟ๐ฑ๐ถ๐ป๐ฎ๐๐ถ๐ผ๐ป-๐ผ๐ป๐น๐ ๐ฝ๐ผ๐๐ถ๐๐ถ๐ผ๐ป. ๐ง๐ต๐ฒ ๐๐๐ฐ๐ฐ๐ฒ๐๐๐ณ๐๐น ๐ฐ๐ฎ๐ป๐ฑ๐ถ๐ฑ๐ฎ๐๐ฒ ๐บ๐๐๐ ๐ฏ๐ฒ ๐ฐ๐ฎ๐ฝ๐ฎ๐ฏ๐น๐ฒ ๐ผ๐ณ ๐ฏ๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐, ๐น๐ฒ๐ฎ๐ฑ๐ถ๐ป๐ด ๐๐ต๐ฒ ๐๐ฒ๐ฎ๐บ, ๐ฒ๐
๐ฒ๐ฐ๐๐๐ถ๐ป๐ด ๐ฐ๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐ ๐ฎ๐ป๐ฑ ๐๐ฎ๐ธ๐ถ๐ป๐ด ๐ผ๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ ๐ผ๐ณ ๐บ๐ฒ๐ฎ๐๐๐ฟ๐ฎ๐ฏ๐น๐ฒ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ผ๐๐๐ฐ๐ผ๐บ๐ฒ๐.
Qualifications
- Proven experience in marketing leadership roles, preferably in education, fintech, or technology-driven organizations.
- Strong skills in strategic marketing planning, brand management, and campaign development across digital and traditional channels.
- Demonstrated ability to use data and analytics tools to measure performance, optimize campaigns, and inform decision-making.
- Experience in stakeholder management, including partnerships with academic institutions, industry organizations, and media outlets.
- Excellent written and verbal communication skills, with the ability to craft clear, compelling messaging for diverse audiences.
- Solid understanding of fintech, digital payments, or financial technology trends is highly beneficial.
- Ability to lead and mentor a diverse marketing team, manage multiple projects, and work effectively in a fast-paced environment.
- Bachelorโs degree in Marketing, Business, Communications, or a related field; a masterโs degree or relevant certifications is an advantage.
๐๐ฒ๐ ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐
Develop and implement PPIโs overall marketing and growth strategy.
Build separate campaigns for students, professionals, universities and corporate clients.
Plan and manage paid campaigns across Google, LinkedIn, Meta and other relevant platforms.
Create lead-generation funnels for courses, masterclasses, university partnerships and corporate training.
Monitor campaign budgets, CPL, CAC, conversions and overall ROI.
Strengthen PPIโs brand positioning across digital platforms.
Lead content, SEO, email marketing, social media and marketing automation.
Improve landing pages, campaign messaging and conversion journeys.
Build remarketing, nurturing and lead-conversion campaigns.
Work closely with sales, university outreach, content, design and programme teams.
Manage internal marketing professionals, agencies and external partners.
Establish clear KPIs, reporting systems and performance standards.
Conduct market, audience and competitor research.
Test new channels, formats and campaign ideas.
Present weekly performance reports with insights, challenges and corrective actions.
๐ฅ๐ฒ๐พ๐๐ถ๐ฟ๐ฒ๐ฑ ๐๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ ๐ฎ๐ป๐ฑ ๐ฆ๐ธ๐ถ๐น๐น๐
Minimum 4 years of experience in digital marketing, growth marketing or performance marketing.
Proven experience leading a marketing team or function.
Strong knowledge of Google Ads, LinkedIn Ads, Meta Ads, SEO and analytics.
Practical understanding of lead-generation funnels and conversion optimisation.
Experience managing campaign budgets and delivering measurable ROI.
Ability to interpret data and make quick, evidence-based decisions.
Strong brand strategy, communication and positioning skills.
Experience with CRM, email automation and marketing technology platforms.
Excellent leadership, planning and execution capabilities.
Experience in fintech, edtech, professional education or B2B marketing will be preferred.
๐๐ฒ๐ ๐ฃ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ฎ๐ป๐ฐ๐ฒ ๐๐ป๐ฑ๐ถ๐ฐ๐ฎ๐๐ผ๐ฟ๐
Success in this position will be measured through:
Number of qualified leads generated
Cost per qualified lead
Lead-to-enrolment conversion rate
Corporate and university enquiries generated
Campaign ROI and marketing-attributed revenue
Student enrolments and cohort registrations
Website traffic and landing-page conversion rates
Growth in brand reach and engagement
Marketing pipeline value
Email campaign performance
SEO rankings and organic enquiries
Team productivity and campaign execution speed
๐ช๐ต๐ผ ๐ช๐ฒ ๐๐ฟ๐ฒ ๐๐ผ๐ผ๐ธ๐ถ๐ป๐ด ๐๐ผ๐ฟ
We need someone who:
Takes complete ownership of results
Combines strategic thinking with hands-on execution
Understands that activity is not the same as achievement
Brings original ideas without waiting for instructions
Can lead in a fast-moving startup environment
Is comfortable being accountable for numbers
Can build systems, teams and campaigns from the ground up
Treats budgets responsibly and measures every campaign commercially
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ :๐ก๐ผ ๐ฏ๐ฎ๐ฟ ๐ณ๐ผ๐ฟ ๐๐ต๐ฒ ๐ฟ๐ถ๐ด๐ต๐ ๐ฐ๐ฎ๐ป๐ฑ๐ถ๐ฑ๐ฎ๐๐ฒ.
Click on Apply to know more.