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Job details:
We are a growing Real Estate Channel Partner firm working with leading developers and residential, commercial & investment projects.
As we set up our new firm and build our team, we are looking for an experienced Senior Marketing Manager / Marketing Head who has hands-on experience in real estate marketing and lead generation, preferably with a channel partner or brokerage firm.
This is a hands-on leadership role. You will be responsible for building and managing the entire marketing function from the ground up.
Key Responsibilities:
- Build and execute the company's overall marketing & lead-generation strategy
- Generate high-quality, qualified real estate leads through Meta, Google and other relevant channels
- Manage and optimize digital marketing campaigns, budgets, CPL and lead quality
- Build a strong brand presence across Instagram, Facebook, LinkedIn, Google and other relevant platforms
- Develop and manage the company's content and social media strategy
- Plan campaigns for individual projects based on location, pricing, target audience and inventory
- Build lead funnels from Advertisement → Lead → Qualification → Site Visit → Booking
- Set up and manage CRM, lead tracking, reporting and marketing analytics
- Work closely with the sales team to improve lead-to-site-visit and site-visit-to-booking conversion
- Identify new lead-generation opportunities including corporate tie-ups, referrals, events, local marketing and partnerships
- Build and eventually manage the marketing team, including performance marketing, content, design and other required functions
- Track marketing ROI and continuously improve campaigns based on actual business results
Who We're Looking For:
- 4–8+ years of relevant marketing experience
- Real estate marketing experience is strongly preferred
- Prior experience with a real estate channel partner, brokerage, developer or property sales company is highly preferred
- Strong hands-on knowledge of Meta Ads & Google Ads
- Proven experience in lead generation and performance marketing
- Strong understanding of CRM, funnels, analytics and conversion tracking
- Ability to build a marketing department and processes from scratch
- Strong understanding of the Indian real estate market
- Someone who is strategic but also willing to execute themselves
- Strong communication, ownership and leadership skills
Location: Hinjewadi, Pune
Experience: 4–8+ years
Industry: Real Estate / Channel Partner / Brokerage
Employment: Full-time
Most Important:
We are not looking for someone who only manages social media or delegates everything to an agency. We need someone who can take ownership of the complete marketing function, build the system, generate quality leads and help establish the company as a strong and trusted real estate brand. If you have successfully generated and converted real estate leads and are excited about building something from the ground up, we'd love to hear from you.
Click on Apply to know more.
