FitEduCoach
Website:
fiteducoach.com
Job details:
Position Overview
We are looking for a commercially driven Marketing Manager with experience in building and scaling offline and omnichannel brands in India. The ideal candidate should have witnessed and contributed to a brand’s growth journey from Level 1 to Level 5—from establishing foundational brand awareness and customer acquisition to building a strong, scalable, multi-market brand with an integrated physical and digital presence.
This role will lead brand strategy, retail and on-ground marketing, digital campaigns, customer engagement, partnerships, and sales enablement. The candidate must understand how offline experiences, digital channels, community building, and performance marketing work together to drive business growth.
Key ResponsibilitiesBrand Growth and Strategy
- Develop and execute marketing strategies for an offline-first and omnichannel brand.
- Build the brand across multiple stages of maturity, from market entry and awareness to scale, leadership, and customer loyalty.
- Translate business objectives into clear brand, customer acquisition, and retention strategies.
- Define target audiences, customer segments, positioning, messaging, and brand guidelines.
- Identify opportunities for expansion across locations, customer segments, products, services, and partnerships.
- Track competitor activity, consumer behaviour, category trends, and emerging marketing opportunities in India.
Offline and On-Ground Marketing
- Plan and execute local, regional, and national offline marketing campaigns.
- Drive visibility through events, activations, outdoor media, print, radio, exhibitions, direct marketing, and local partnerships.
- Develop location-specific marketing strategies to generate awareness, footfall, enquiries, bookings, memberships, or sales.
- Plan launch campaigns for new locations, experiences, products, communities, and services.
- Create impactful customer touchpoints across physical spaces, events, retail environments, hospitality venues, and community experiences.
- Measure the effectiveness of offline campaigns through footfall, enquiries, conversions, revenue, and customer acquisition cost.
Omnichannel Marketing
- Create an integrated marketing approach across offline, website, social media, paid media, email, WhatsApp, CRM, and in-person experiences.
- Ensure that customers receive a consistent brand experience across every channel.
- Connect offline campaigns with digital journeys through QR codes, landing pages, lead forms, remarketing, CRM, and WhatsApp follow-ups.
- Develop campaigns that move customers from awareness to consideration, visit, enquiry, purchase, membership, or repeat engagement.
- Use customer data and campaign insights to personalize communication and improve conversion.
- Coordinate with sales and operations teams to ensure smooth lead handover and follow-up.
Campaign and Content Management
- Develop annual, quarterly, monthly, and location-wise marketing calendars.
- Lead campaign ideation, planning, execution, and post-campaign analysis.
- Oversee the creation of brochures, presentations, outdoor branding, social media content, website copy, emailers, videos, advertisements, and sales collateral.
- Brief and manage creative agencies, media agencies, photographers, videographers, influencers, designers, and production partners.
- Build relevant content for different stages of the customer journey.
- Maintain brand consistency across all physical and digital communication.
Sales and Commercial Growth
- Work closely with the sales team to generate qualified leads and improve conversion rates.
- Develop marketing initiatives to support site visits, retail footfall, bookings, memberships, occupancy, revenue, and repeat business.
- Track the full marketing funnel from reach and engagement to enquiry, visit, conversion, and retention.
- Create sales tools, presentations, pitch decks, brochures, campaign offers, and customer communication assets.
- Analyse customer acquisition sources and recommend the most effective channels for investment.
- Support the development of referral, loyalty, membership, and customer advocacy programm
Partnerships and Community Building
- Identify strategic partnerships with premium lifestyle, wellness, fitness, hospitality, retail, travel, and corporate brands.
- Build relationships with local businesses, communities, institutions, media partners, influencers, and relevant industry networks.
- Plan co-branded campaigns and customer experiences that improve reach and credibility.
- Develop initiatives that strengthen customer loyalty, community participation, and brand advocacy.
Candidate Profile
- Bachelor’s degree in marketing, Business, Communications, Retail, Hospitality, or a related field.
- 6–10 years of experience in marketing, preferably with offline, retail, hospitality, real estate, wellness, fitness, lifestyle, consumer, or premium service brands.
- Demonstrated experience with Indian brands that have grown from an early-stage or foundational level to a scaled, recognizable, and multi-channel business.
- Strong experience in on-ground marketing, activations, events, local-area marketing, partnerships, and digital campaigns.
- Experience in building an omnichannel customer journey across physical and digital touchpoints.
- Proven ability to connect marketing activity with business outcomes and revenue.
- Experience managing agencies, vendors, budgets, media plans, and multiple stakeholders.
Position Details
- Experience: 5–10 years.
- Compensation: ₹15–24 LPA, depending on experience, capability, and relevant industry exposure.
- Location: Pune
- Employment Type: Full-time.
- Reports To: [Director / Founder].
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