Staffopedia Consulting
Website:
staffopedia.com
Job details:
Strong background in Product Led Growth & Strengthening Product Market fit.
Key Responsibilities
Strategic Leadership
- Translate business goals into a multi-year marketing and growth strategy.
- Prioritise investments across Enterprise, Government, SMB, Retail, SOHO, E-commerce, Partner and International businesses.
- Identify high-potential markets, industries, customer segments and growth opportunities.
- Own annual marketing plans, budgets, governance and ROI.
- Drive business recommendations, not activity reporting.
Customer, Partner & Market Intelligence
- Act as the voice of customers, partners and the market.
- Establish structured customer and partner engagement programmes.
- Lead market research, competitive intelligence, win-loss reviews and buyer insights.
- Convert market feedback into actionable product, sales and business decisions.
Product & Solutions Marketing
- Define positioning, messaging, buyer personas and value propositions.
- Drive product launches, adoption strategies and commercial readiness.
- Own competitive differentiation, use-case narratives, pricing inputs and customer proof points.
- Align Product, Sales, Partners and Marketing around growth objectives.
Revenue & Demand Generation
- Own marketing-sourced and marketing-influenced pipeline contribution.
- Build segment-specific demand generation strategies and growth programmes.
- Define lead management, qualification and conversion frameworks with Sales.
- Measure performance from marketing investment to revenue impact.
Sales & Partner Enablement
- Equip Sales and Partners with effective messaging, playbooks, battlecards, case studies and training programmes.
- Improve sales productivity, partner activation and win rates through market-led insights and enablement.
Brand, Communications & Growth Platforms
- Define corporate, product and solution branding strategy.
- Lead PR, thought leadership, digital growth, e-commerce and field marketing strategies.
- Ensure consistent brand experience across all customer touchpoints.
- Build scalable operating models through capable teams and external agencies.
Success Measures
- Marketing-sourced pipeline
- Marketing-influenced revenue
- Product adoption growth
- Customer acquisition and retention
- Partner contribution and activation
- Lead-to-opportunity conversion
- Brand preference and market share
- Campaign ROI
- Sales enablement impact
- Product launch success
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