Dreamtime Learning
Website:
dreamtimelearningschool.com
Job details:
About Dreamtime Learning
Dreamtime Learning is an innovative education organization focused on transforming the learning experience through its Online School, Tech-enabled Micro Schools, Community After-School Programs, and B2B education solutions.
About the Role
Dreamtime Learning is looking for a results-driven School Marketing Manager to lead and execute the marketing strategy for our school in Pune.
The role will have a strong focus on offline marketing, local school visibility, community engagement, events, partnerships, lead generation, and admissions growth. The ideal candidate should understand the school/education ecosystem and have hands-on experience in executing marketing activities that directly contribute to student enquiries and enrolments.
This is a full-time, work-from-office role based in Pune.
Key Responsibilities
- Develop and execute the school's annual and monthly marketing plan aligned with admission targets.
- Drive offline marketing activities to increase school visibility and generate qualified admission enquiries.
- Plan and execute school events, open houses, workshops, seminars, parent engagement activities, exhibitions, and community events.
- Identify and execute local BTL activities, residential community activations, mall activations, outdoor promotions, print campaigns, hoardings, flyers, brochures, and other local campaigns.
- Build relationships with residential communities, corporates, local businesses, activity centres, preschools, educational institutions, and community organizations to generate leads and improve brand visibility.
- Coordinate with the admissions team to convert marketing-generated enquiries into school visits, applications, and enrolments.
- Plan and execute digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), social media, WhatsApp, and other relevant channels.
- Support SEO, website content, landing pages, and online visibility initiatives.
- Manage the school's marketing calendar based on the admission cycle and key academic milestones.
- Track marketing performance through metrics such as leads, CPL, school visits, applications, conversions, CAC, and enrolments.
- Manage marketing budgets and ensure effective utilization of marketing spend.
- Coordinate with external agencies, vendors, printers, event partners, outdoor media partners, and other marketing service providers.
- Conduct competitor and local market research to identify new opportunities for student acquisition.
- Prepare regular marketing MIS and performance reports for management.
- Work closely with the Principal, Admissions, Academic, and Operations teams to ensure marketing activities support overall school growth.
Must-Have Requirements
- Prior marketing experience in the School / Education industry is mandatory.
- 4–7 years of overall marketing experience.
- Strong hands-on experience in offline school marketing and local market activation.
- Experience in planning and executing BTL activities, events, open houses, seminars, community outreach, print, outdoor, and on-ground activations.
- Good understanding of admissions-focused marketing and lead generation.
- Experience coordinating with vendors, agencies, and event partners.
- Good understanding of digital marketing, including Google Ads and Meta Ads.
- Strong communication, coordination, negotiation, and analytical skills.
- Willingness to work onsite in Pune.
- Laptop is mandatory.
Click on Apply to know more.
