LoanFront
Website:
loanfront.in
Job details:
Job Application Form :-
https://forms.gle/T77RMXHN2q14tWHP8
Profiles are considered only if the form is filled fully and accurately.
Work Location :- Head Office, Whitefield, Bangalore (Work from Office)
Contact Details :-
HR – hr@vaibhav-vyapaar.com, hr@capfront.in
Job Title: Digital Marketing Manager
We are looking for a Digital Marketing professional with experience in Android app marketing and performance marketing, preferably in the Personal Loans, Digital Lending, FinTech, or Financial Services industry. The role focuses on driving customer acquisition, app installs, user growth, and brand visibility through data-driven marketing strategies.
Key Objectives :-
- Drive customer acquisition, app installs, and loan conversions.
- Improve website traffic, brand visibility, and user engagement.
- Optimize paid campaigns to maximize ROI and reduce acquisition costs.
- Enhance SEO, ASO, and organic growth.
- Monitor competitors and identify growth opportunities.
Responsibilities :-
- Manage and optimize Google Ads and app acquisition campaigns.
- Track campaign performance, ROI, CPL, CAC, CTR, and conversions.
- Analyze data using Google Analytics and Firebase.
- Improve website SEO, ASO, and content performance.
- Create SEO-friendly blogs, social media content, videos, and marketing creatives.
- Manage social media platforms and customer reviews.
- Conduct competitor research on SEO, keywords, ads, and app rankings.
- Prepare regular performance reports and recommend optimization strategies.
Qualifications :-
- Bachelor's degree in Marketing, Business, Engineering, or a related field.
- 2–8 years of experience in Digital Marketing or Performance Marketing.
- Strong analytical and problem-solving skills with a high aptitude for data-driven decision-making.
- Excellent academic record from a reputed institution preferred.
Skills :-
Mandatory
- Experience in Google Ads and performance marketing
- Knowledge of SEO and keyword research
- Social media marketing experience
- Experience with Google Analytics or Firebase
- Content writing and basic design skills
- Strong analytical and reporting skills
Good to Have
- Meta Ads experience
- Knowledge of ASO/Appstorespy
- Canva or Video editing skills
- Experience with SEMrush/Ahrefs
- Digital Marketing certifications
About Company :-
CapFront Technologies is a privately held information technology start-up in the FinTech domain, based in Bengaluru, India. The company offers product development and IT services to financial institutions, banks, and NBFCs. CapFront Technologies leverages modern technology and advanced analytics to enhance the financial portfolio and performance of its clients. Additionally, it supports its partners in origination, underwriting, collections, and risk management by providing proprietary and specialized digital infrastructure.
CapFront’s flagship product, LoanFront, is a digital lending app trusted by over 5 million users, with an impressive 4.5-star rating. Since its inception in 2019, LoanFront has disbursed over ₹1500 crore.
We are looking for inquisitive minds to join us on our growth journey! 🚀
Opportunity :-
At LoanFront, we take pride in delivering innovative FinTech solutions that cater to our customers' evolving needs. We are seeking inquisitive minds to drive our growth and expand our offerings. Ideal candidates should possess a strong work ethic suited to a fast-growing startup, along with excellent analytical skills and problem-solving abilities. At LoanFront, you will have the opportunity to work directly with group heads and senior management. We provide a dynamic learning environment that fosters skill development and expertise, empowering you to become a master in your domain.
Click on Apply to know more.
