Alt DRX
Website:
altdrx.com
Job details:
📍 Bengaluru, India
💼 Full-time
📈 3–5 Years Experience
About the Role
Alt DRX is building the infrastructure for retail investors to access real estate — and we need someone who can build the engine that brings them in. This is a hands-on, high-ownership role for someone who has actually built and scaled paid acquisition, not just managed dashboards.
You'll own performance across Meta, Google, and WhatsApp — from first impression to converted investor — with full accountability over CAC, ROAS, and funnel quality.
What You'll Own
→ Paid acquisition across Meta & Google Build, launch, and continuously optimise campaigns — you write the briefs, structure the ad sets, and pull the levers. No hand-holding.
→ Audience & remarketing architecture Design and maintain remarketing pools, lookalike audiences, and conversion funnel segments across the full acquisition funnel.
→ WhatsApp lead nurturing end-to-end Own drip flows, message sequencing, and lead qualification journeys independently — from flow design to message copy to drop-off analysis.
→ CAC & ROAS optimisation Read attribution data, identify funnel drop-offs, and act on them. You'll be the person who spots the leak and fixes it before anyone asks.
→ Performance reporting Build dashboards and reporting rhythms that keep the team informed on what's working and what isn't, without waiting to be asked.
You'll Be a Strong Fit If You Have
✔ 3–5 years of hands-on Meta and Google Ads experience — actual campaign building and optimisation, not just oversight or reporting
✔ Built and managed WhatsApp drip and nurturing funnels independently — from flow design to message copy to drop-off analysis
✔ Experience in fintech, D2C, or a high-consideration, long purchase-cycle category — you understand that investing is not an impulse buy, and you've built funnels accordingly
✔ Comfortable reading attribution data and acting on it independently — you identify drop-off points and iterate without waiting to be asked
Good to Have
→ Experience with investment, wealth, or BFSI products
→ Familiarity with CleverTap, MoEngage, or similar marketing automation tools
→ Hands-on with UTM tracking, pixel setup, and multi-touch attribution
→ Can write ad copy that converts — not just brief a designer
→ Experience with landing page A/B testing and CRO
Why Alt DRX
→ Category-defining company — we're building an entirely new asset class for retail investors in India
→ High ownership from day one — you'll shape acquisition strategy, not execute someone else's playbook
→ Fast feedback loops — performance marketing results are visible in days, not quarters
→ Collaborative team that values data over hierarchy
Click on Apply to know more.