Website:
ifranchise.in
Job details:
Job Title: Performance Marketing Manager(Performance Marketing & 360° Digital Growth)
📍 Location: Bengaluru, Karnataka (Work from Office | Relocation Mandatory)
💼 Employment Type: Full-time
About iFranchise
At iFranchise, we help brands expand through franchising while enabling entrepreneurs and investors to discover the right franchise opportunities. We're looking for a Performance Marketer to drive lead generation, customer acquisition, and business growth through high-impact digital marketing campaigns.
Key Responsibilities
Performance Marketing (Primary Focus)
- Plan, execute, and optimize Meta Ads (Facebook & Instagram) campaigns to maximize lead generation and ROI.
- Manage Google Ads (Search, Display, Performance Max & YouTube) and LinkedIn Ads campaigns.
- Optimize campaign performance by improving CPL, CPA, CTR, ROAS, and Conversion Rates.
- Conduct audience research, retargeting, lookalike audience creation, and A/B testing.
SEO & Website Growth
- Execute SEO, SEM, GEO, and AEO strategies.
- Improve website performance, landing pages, lead funnels, and conversion rates.
- Conduct keyword research, technical SEO, and competitor analysis.
Analytics & Marketing Automation
- Monitor campaigns using Google Analytics 4, GTM, Search Console, Looker Studio, and CRM dashboards.
- Generate performance reports with actionable insights.
- Manage marketing automation tools such as HubSpot, Zoho CRM, Mailchimp, or similar platforms.
Team Collaboration
- Collaborate with the Sales and Business Development teams to improve lead quality and campaign performance.
- Manage and coordinate with Graphic Design and Content Writing teams to ensure timely delivery of creatives, ad copies, landing pages, videos, and all marketing collaterals required for campaigns.
- Ensure brand consistency across all digital channels.
Mandatory Requirements
- 6–7 years of proven experience in Performance Marketing or Digital Marketing.
- Exceptional hands-on expertise in Meta Ads (Mandatory).
- Proven experience in handling multiple performance marketing campaigns simultaneously across different platforms.
- Experience managing high monthly advertising budgets across Meta and Google Ads with a strong focus on ROI.
- Demonstrated success in generating significant business revenue and high-quality leads through paid marketing campaigns.
- Strong expertise in:
- Meta Ads Manager
- Google Ads
- LinkedIn Campaign Manager
- SEO, SEM, GEO & AEO
- Google Analytics 4, GTM, Search Console & Looker Studio
- CRM & Marketing Automation
- Conversion Rate Optimization (CRO) & Lead Funnel Optimization
- Ability to manage campaign budgets, analyse data, and make performance-driven decisions.
- Excellent communication, project management, and stakeholder management skills.
Qualifications
- Postgraduate degree in Digital Marketing, Marketing, Business Administration, or a related field.
- Certifications such as Google Ads, Meta Blueprint, Google Analytics, HubSpot, SEMrush, or equivalent are preferred.
Why Join Us?
- Opportunity to build and scale the performance marketing function.
- Work on high-growth brands and impactful campaigns.
- Collaborative and fast-paced work environment.
- Competitive salary and excellent career growth opportunities.
How to Apply
Interested candidates can apply directly on LinkedIn or send their updated resume to
📧 hr@ifranchise.in
Preference will be given to candidates with proven expertise in Meta Ads, experience managing multiple high-budget campaigns, strong revenue-driven performance marketing skills, and the ability to lead cross-functional creative teams.
Click on Apply to know more.