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Overview
As the Head of Performance Marketing, you will own and scale our global performance marketing function, driving profitable user acquisition across international markets. You will define the performance marketing strategy, optimize marketing efficiency, and build a high-performing team that delivers sustainable business growth. This is a hands-on leadership role requiring both strategic thinking and deep execution expertise.
What You Will Work On
- Building and scaling performance marketing across multiple international markets.
- Driving profitable customer acquisition while continuously improving ROAS, CAC, LTV, and payback periods.
- Scaling existing channels while identifying and unlocking new acquisition opportunities.
- Creating data-driven experimentation frameworks to improve campaign performance and marketing efficiency.
- Developing repeatable performance marketing playbooks for market launches and expansion.
What You'll Own
- End-to-end ownership of paid acquisition across Meta, Google, Apple Search Ads, and other high-impact channels.
- Performance marketing P&L, with accountability for acquisition efficiency, contribution margin, payback, and long-term profitability.
- Budget planning, forecasting, attribution analysis, and channel performance optimisation.
- Scaling existing channels while expanding into influencer marketing, affiliate partnerships, programmatic, OEM partnerships, and emerging acquisition channels.
- Hiring, mentoring, and leading a high-performing performance marketing team.
- Establishing a strong culture of experimentation, analytics, automation, and execution.
- Partnering closely with Product, Data, Creative, and Growth teams to maximise campaign effectiveness and business impact.
What We Are Looking For
- 7-9 years of experience in performance marketing for consumer internet or mobile app businesses.
- Deep hands-on expertise across Meta Ads and Google Ads, with a strong understanding of mobile app acquisition.
- Proven track record of managing large-scale performance marketing budgets and delivering profitable growth.
- Strong analytical mindset with expertise in attribution, incrementality testing, cohort analysis, and campaign optimisation.
- Experience building and leading high-performing performance marketing teams.
- Bonus if you've scaled international markets or worked with marketplace or consumer social products.
Note: The FRND team follows a 6-day work week, with the 1st and 3rd Saturdays being working days.
About FRND
FRND is redefining the way people connect by building a social platform that's engaging, safe, inclusive, and fun. We're a rapidly growing startup on a mission to transform online interactions into meaningful relationships.
Why FRND?
- Impact at Scale: Build products that reach millions of users across India, LATAM, MENA, and other global markets.
- Rewarding Journey: Competitive compensation, equity, and career growth alongside one of India's fastest-growing consumer startups.
- Learn from the Best: Work directly with founders and experienced leaders, backed by investors including Krafton, India Quotient, and Elevation Capital.
- Ownership & Autonomy: Make high-impact decisions and own initiatives from strategy to execution.
- Product-First Culture: Solve complex user acquisition and growth challenges alongside world-class Product, Engineering, and Data teams.
- Unlimited Leave Policy: We believe in flexibility and trusting our teams to do their best work.
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