zolo
Website:
zolostays.com
Job details:
Performance Marketing Manager
Own Growth. Drive Visibility. Turn Traffic into Business.
Salary Offered: 8 LPA - 10 LPA
Why this role exists
For most customers, the journey with Zolo starts online.
Whether someone is searching for co-living, student housing, hotels, or short stays, search remains one of the most powerful acquisition channels available to the business.
As Zolo continues to scale, we need a growth-focused marketer who can ensure that customers discover us before they discover our competitors.
This role exists to build and scale a predictable acquisition engine through SEO and Google Ads.
A strong hire will help us:
- Increase qualified website traffic
- Improve search visibility across key categories
- Generate high-quality leads at efficient costs
- Improve conversion from traffic to bookings
- Build sustainable growth beyond paid dependency
If this role is strong, customer acquisition becomes scalable and measurable.
If this role is weak, traffic stagnates, acquisition costs increase, and growth becomes inconsistent.
Your mandate is clear
- Own SEO performance across Zolo businesses
- Manage and optimize Google Ads campaigns end-to-end
- Drive growth in organic traffic and lead generation
- Improve conversion rates across landing pages and campaigns
- Maximize marketing ROI through continuous optimization
- Build a data-driven growth engine through experimentation and analysis
This is not a campaign execution role.
It is end-to-end ownership of search visibility, paid acquisition performance, and growth outcomes.
About Zolo
Finding dependable accommodation has historically been fragmented and inconsistent.
People settled for compromises because the system offered few trustworthy options.
Zolo reimagined living and hospitality as a connected journey.
Zolo Coliving simplifies urban living.
Z Hotels serves the modern traveler with consistency, warmth, and operational discipline.
Today, over 100,000 people trust Zolo across different phases of life.
Our ambition is to build the most trusted living and hospitality ecosystem for the new generation.
What you will be responsible for
1.Own SEO Growth
- Drive on-page, off-page, and technical SEO initiatives
- Improve keyword rankings across priority business categories
- Conduct keyword research and competitor analysis
- Identify opportunities to grow organic visibility and traffic
- Work closely with content, product, and technology teams to improve search performance
2.Own Google Ads Performance
- Manage Google Search, Display, and Performance Max campaigns
- Optimize campaigns for traffic, leads, and conversions
- Improve campaign efficiency and return on ad spend
- Monitor budgets, bidding strategies, and keyword performance
- Ensure continuous improvement in acquisition metrics
3.Drive Traffic-to-Conversion Performance
- Improve landing page performance and conversion rates
- Partner with design and product teams to optimize user journeys
- Run A/B tests and growth experiments
- Identify and remove conversion bottlenecks
4.Use Data to Drive Decisions
- Track traffic, lead generation, conversion, and acquisition metrics
- Monitor CPL, ROAS, CTR, conversion rates, and keyword performance
- Build performance dashboards and business insights
- Take decisions based on data rather than assumptions
5.Own Growth Experiments
- Identify new acquisition opportunities
- Test channels, landing pages, messaging, and audience strategies
- Scale successful experiments and eliminate low-performing activities
- Continuously improve marketing efficiency
6. Stakeholder & Agency Management
- Coordinate with internal teams and external partners
- Work with agencies, freelancers, and vendors where required
- Ensure alignment between marketing activities and business goals
What success looks like after 6–12 months
- Significant improvement in organic traffic and keyword rankings
- Improved Google Ads efficiency and ROI
- Higher volume of qualified leads and bookings
- Reduced customer acquisition costs
- Strong reporting visibility across growth channels
- Consistent contribution to business growth through digital channels
The role delivers predictable traffic, measurable growth, and efficient customer acquisition.
Who this role is for
You will likely thrive here if:
- You enjoy solving growth problems through data and experimentation
- You are comfortable owning outcomes, not just activities
- You think in traffic, leads, conversions, and revenue
- You enjoy identifying opportunities others miss
- You are analytical, curious, and execution-focused
- You like continuously testing, learning, and improving performance
Experience we value
- 2–5 years of experience in SEO, Performance Marketing, or Growth Marketing
- Strong hands-on experience with Google Ads
- Good understanding of technical SEO and search fundamentals
- Experience with Google Analytics, Search Console, Tag Manager, and reporting tools
- Strong analytical and problem-solving ability
- Experience in startups, consumer internet, e-commerce, travel, hospitality, or high-growth businesses preferred
A marketing degree is not mandatory.
Strong execution capability, curiosity, and ownership matter more.
The impact you will have
- You directly influence customer acquisition and business growth
- You help customers discover Zolo through search
- You improve marketing efficiency and ROI
- You build scalable growth channels that contribute to long-term revenue growth
Why join now
Zolo is entering its next phase of growth across multiple business lines.
Search and performance marketing will play a critical role in:
- Customer acquisition
- Revenue growth
- Brand visibility
- Long-term scalability
This role offers a direct path toward Growth Marketing, Performance Marketing Leadership, and broader Business Growth roles.
Click on Apply to know more.
