About the role
Head of Growth Marketing
Can you look at a cold list of US nonprofits and see a pipeline? Do you know exactly why your last campaign worked, or didn't? Would you rather be measured on meetings booked than on impressions?
Then, our Head of Growth Marketing role here at CUBE84 may interest you.
In this gig,
You fill the pipeline, and you can prove it
You own lead generation for CUBE84 across the US and Canada, from first touch to a sales-qualified meeting on the calendar. You set the targets, build the engine, and report on it to the CEO each week: what came in, where it came from, what it cost, and what turned into revenue. "We got good engagement" isn't a result here. "We booked 14 SQLs from the healthcare ABM play" is.
You know who buys Salesforce services, and why
You know how mid-market organizations in North America buy IT services: who signs, who influences, and what makes a CIO at a housing nonprofit answer an email. You build ICPs and account lists that sales trusts, and you can tell a curious lead from one who's ready to buy.
You run plays, not just campaigns
Outbound sequences, ABM, LinkedIn, paid search, webinars, events, partner co-marketing. You pick the channels that fit the target, test fast, cut what isn't working, and scale what is. You're senior, but still hands-on enough to build a sequence or fix a broken lead-routing rule yourself.
You and Sales are on the same side
You work closely with our sales and presales team on lead definitions, handoff, follow-up speed, and feedback loops. When a lead goes cold, you find out why. When a deal closes, you know which touchpoints got it there.
You keep the data clean and the CRM honest
We're a Salesforce company, so our own CRM should look like it. You own campaign tracking, attribution, lead scoring, and the marketing dashboards, and you make sure the numbers you present hold up when someone checks them.
You're the CEO's marketing partner
You report directly to the CEO and own the growth strategy and budget. You bring a point of view on positioning, markets, and where to spend the next dollar, and you're comfortable defending it with data.
It'll be awesome if you...
Have 10+ years in B2B marketing, with at least 5 years focused on demand generation or lead generation
Have generated pipeline for an IT services, consulting, or SaaS company selling into the US and/or Canadian market (this one's non-negotiable)
Have owned pipeline numbers (MQLs, SQLs, meetings booked, pipeline value) and a marketing budget, and can show what you delivered against them
Have hands-on experience with outbound and ABM tools such as LinkedIn Sales Navigator, Apollo, ZoomInfo, Clay, Outreach, or similar
Have worked with a marketing automation platform (HubSpot, Pardot/Marketing Cloud Account Engagement, Marketo) and a CRM, ideally Salesforce
Have presented marketing strategy and results to a CEO, founder, or leadership team
Are comfortable with flexible working hours to overlap with US and Canadian time zones. This isn't a night shift, but some evening overlap is part of the role.
More awesome, if you have
Marketed Salesforce consulting or implementation services specifically, or another Salesforce partner ecosystem offering
Sold into nonprofit, healthcare, housing, education, or public sector organizations
Run Salesforce AppExchange or partner co-marketing programs
Built a lead generation engine from scratch at a growing company
Experience with content-led growth such as SEO, case studies, and webinars that convert
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