About the role
Amazon Business Growth and Revenue Management
• Take ownership of Amazon sales and deliver revenue targets in line with the Annual Operating Plan (AOP).
• Develop and execute strategies to increase sales of existing products, including CTC tea, tea bags, and loose tea.
• Identify opportunities to improve product rankings, visibility, customer acquisition, and repeat purchases.
• Monitor daily, weekly, and monthly sales against targets and implement corrective actions.
• Plan and execute Amazon promotional campaigns, deals, and seasonal sales initiatives.
• Analyse sales trends, customer demand, competitor activity, and category opportunities to drive growth.
2. Amazon Seller Central and Account Management
• Manage day-to-day Amazon Seller Central operations, including product listings, catalogue management, pricing, inventory, orders, and account health.
• Optimise product titles, descriptions, images, keywords, and A+ Content to improve search visibility and conversion.
• Monitor product ratings, customer reviews, returns, cancellations, and customer complaints.
• Ensure accurate product information, stock availability, and timely resolution of account-related issues.
• Coordinate with Amazon account managers and support teams to resolve operational issues and maximise sales opportunities.
3. Amazon Advertising and Digital Marketing
• Plan, execute, and optimise Amazon Sponsored Products, Sponsored Brands, and other relevant advertising campaigns.
• Manage advertising budgets to maximise return on ad spend (ROAS) and improve advertising efficiency.
• Track advertising cost of sales (ACoS), total advertising cost of sales (TACoS), conversion rates, and campaign performance.
• Identify high-performing keywords and products and optimise campaigns based on data.
• Develop strategies to improve organic rankings and reduce excessive dependence on paid advertising.
• Coordinate creative content and product promotions to improve customer engagement and conversion.
4. New Product Launches
• Drive Amazon launches for new products, including Celest, Vitamin C tea, green tea variants, Kawa, and other new product introductions.
• Develop launch plans covering product listings, keyword strategy, advertising, promotions, and initial sales traction.
• Track new product revenue and contribution to total Amazon sales.
• Analyse customer search trends, reviews, and category insights to identify product development and portfolio expansion opportunities.
• Coordinate with Marketing, Product, and Supply Chain teams to ensure launch readiness and stock availability.
5. Profitability and Cost Management
• Drive Amazon business profitability alongside revenue growth.
• Monitor Amazon commissions, fulfilment and logistics costs, advertising expenditure, discounts, returns, and other applicable charges.
• Analyse product-wise profitability and identify products requiring pricing, advertising, or cost interventions.
• Improve revenue realisation and product mix while maintaining commercially viable margins.
• Work with Finance to reconcile Amazon settlements, deductions, fees, returns, and sales reports.
• Prepare periodic profitability reviews and implement corrective actions to achieve the approved profit targets.
6. Sales Analytics and Reporting
• Prepare daily, weekly, and monthly Amazon sales and performance dashboards.
• Track revenue against targets, product-wise sales, advertising performance, conversion rates, inventory levels, and profitability.
• Provide regular business updates highlighting achievements, gaps, key issues, and corrective action plans.
• Forecast sales and inventory requirements based on historical performance, planned campaigns, and new product launches.
• Ensure accurate reporting and coordination with Finance and other internal stakeholders.
7. Cross-Functional Coordination
• Coordinate with Marketing, Finance, Supply Chain, Warehousing, and Customer Service teams.
• Ensure adequate stock availability and timely replenishment of high-selling products.
• Align promotional plans with inventory availability and operational capacity.
• Ensure compliance with Amazon policies and applicable e-commerce requirements.
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