Earthen Textures Pvt Ltd
Website:
earthentextures.com
Company:
https://www.linkedin.com/company/earthen-textures
Seniority: Director
Industries: Manufacturing
Job details:
Company: Earthen Textures (Bengaluru) Private Limited
Location: Bengaluru, Karnataka
Employment Type: Full-time
Department: Marketing and Business Development
Reporting To: Managing Director / National Marketing Head
About the Role
Earthen Textures (Bengaluru) Private Limited is seeking an experienced and well-connected Marketing Manager to develop the company’s architectural and project business in Bengaluru and Karnataka.
The Marketing Manager will work with architects, interior designers, consultants, developers, builders, contractors, and project-management companies to promote Earthen Textures’ premium decorative wall finishes.
The role involves positioning our seamless, natural-looking architectural coatings as attractive and practical alternatives to conventional paint, exposed concrete, stone, tiles, and cladding materials.
The selected candidate will be responsible for brand development, architect engagement, product specification, lead generation, sample coordination, project follow-up, and supporting the conversion of opportunities into confirmed business.
Key ResponsibilitiesArchitect and Designer Engagement
- Develop strong relationships with architects, interior designers, façade consultants, design studios, and specification teams.
- Conduct regular meetings, product presentations, technical discussions, and finish demonstrations.
- Understand the designer’s vision and recommend suitable textures, colours, patterns, and coating systems.
- Position Earthen Textures products as alternatives to conventional paint, stone, tiles, concrete, and cladding.
- Work towards getting Earthen Textures products included in project specifications, BOQs, tenders, material schedules, and approved-make lists.
- Follow projects from the initial design stage through sampling, approval, quotation, order confirmation, and execution.
Developer and Project Engagement
- Build relationships with developers, builders, project consultants, institutional clients, hospitality companies, and corporate organisations.
- Identify upcoming residential, commercial, hospitality, retail, institutional, and mixed-use projects.
- Meet project heads, purchase teams, consultants, contractors, and other decision-makers.
- Present suitable product solutions based on the project’s design, performance, budget, and application requirements.
- Coordinate sample boards, customised mock-ups, shade approvals, technical submissions, and commercial discussions.
- Support the sales team in converting qualified project opportunities into confirmed orders.
Brand and Market Development
- Strengthen the positioning of Earthen Textures as a premium architectural surface-finish brand in Bengaluru.
- Communicate the benefits of Earthen Textures products, including natural appearance, seamless application, durability, weather resistance, customisation, and design flexibility.
- Organise architect meets, designer presentations, developer interactions, contractor meets, exhibitions, product demonstrations, and networking events.
- Coordinate catalogues, shade cards, sample boards, brochures, technical documents, presentations, and other marketing materials.
- Collect completed-project photographs, videos, client testimonials, and case studies.
- Coordinate with the digital marketing team for project stories, social-media communication, product videos, and professional brand content.
- Monitor architectural trends, competing brands, customer preferences, pricing, and new market opportunities.
Product Sampling and Presentation
- Present Earthen Textures’ interior and exterior product portfolio to architects, designers, developers, and contractors.
- Recommend appropriate products based on surface condition, location, design, exposure, and performance requirements.
- Coordinate customised samples and mock-ups according to client requirements.
- Maintain proper records of samples submitted, feedback received, revisions requested, and final approvals.
- Ensure approved colours, textures, patterns, and application methods are clearly communicated to the technical and execution teams.
- Develop and maintain product displays at architect offices, design studios, developer offices, and company facilities.
Project Coordination
- Coordinate with the sales, technical, production, sampling, estimation, application, and project-execution teams.
- Ensure accurate communication of client expectations, approved samples, specifications, project timelines, and finish requirements.
- Conduct project visits and follow-ups wherever required.
- Assist in resolving issues related to samples, shade matching, finish approvals, application methods, and project coordination.
- Ensure that the completed finish reflects the approved sample and design intent.
- Maintain regular communication between architects, developers, contractors, applicators, and internal teams.
Contractor and Applicator Development
- Identify and develop relationships with wall-texture contractors, painting contractors, applicators, and finishing agencies.
- Introduce contractors to Earthen Textures products and application systems.
- Coordinate product demonstrations, contractor meets, and applicator-training programmes.
- Support the development of a trained applicator and contractor network in Bengaluru and surrounding markets.
- Generate contractor-driven enquiries and collect feedback regarding product application, pricing, and performance.
Lead and Pipeline Management
- Generate leads through architect meetings, developer interactions, project visits, contractors, exhibitions, referrals, and industry databases.
- Maintain a structured pipeline of contacts, projects, specifications, samples, approvals, quotations, and commercial opportunities.
- Record meetings, project stages, decision-makers, estimated values, follow-up dates, and next actions in the company CRM.
- Prioritise high-potential projects and ensure timely follow-up.
- Coordinate with the sales team to move opportunities from lead generation to specification, approval, quotation, negotiation, and conversion.
Reporting and Market Intelligence
- Submit regular reports covering meetings, leads, specifications, samples, approvals, project progress, and conversions.
- Maintain an updated database of architects, designers, developers, consultants, contractors, and active projects.
- Prepare monthly and quarterly marketing plans with measurable targets.
- Provide management with feedback regarding customer requirements, competitor activities, pricing, product demand, and market opportunities.
- Ensure all meetings, follow-ups, sample submissions, approvals, and project developments are properly documented.
Key Performance Indicators
Performance will be evaluated based on:
- Architect, designer, consultant, developer, and contractor meetings.
- New and qualified project leads generated.
- Products specified in projects and BOQs.
- Samples and mock-ups submitted and approved.
- Value and quality of the active project pipeline.
- Conversion of project opportunities into confirmed orders.
- Development of the architect, developer, contractor, and applicator network.
- Marketing events, presentations, and product demonstrations conducted.
- Accuracy of CRM updates and management reports.
- Contribution to revenue growth and brand visibility.
Candidate Requirements
- Bachelor’s or master’s degree in Marketing, Business Administration, Architecture, Interior Design, Civil Engineering, or a related field.
- Minimum 5 years of relevant experience in architectural coatings, decorative paints, wall textures, building materials, façade products, cladding, flooring, construction chemicals, sanitaryware, lighting, or another specification-driven industry.
- Existing relationships with architects, interior designers, consultants, developers, builders, and contractors in Bengaluru are strongly preferred.
- Good understanding of architectural finishes, construction projects, surface coatings, and specification-based sales.
- Strong presentation, communication, networking, negotiation, and relationship-management skills.
- Ability to understand technical product information and present it clearly to industry professionals.
- Strong follow-up discipline and the ability to manage multiple projects simultaneously.
- Comfortable travelling extensively across Bengaluru and surrounding areas.
- Proficiency in Microsoft PowerPoint, Excel, CRM software, email, and digital communication platforms.
- Fluency in English is essential. Knowledge of Kannada and Hindi will be an advantage.
Key Competencies
- Architect and designer relationship management.
- Specification-based marketing.
- Project lead generation and conversion.
- Premium brand positioning.
- Architectural product presentation.
- Developer and contractor engagement.
- Product sampling and approval coordination.
- Market research and competitor analysis.
- Clear communication and consistent follow-up.
- Strong ownership, accountability, and reporting discipline.
- Effective coordination with technical, sales, production, and execution teams.
Travel Requirements
The position requires frequent travel across Bengaluru and surrounding markets for meetings, presentations, project visits, product demonstrations, mock-ups, approvals, and industry events.
Occasional travel to other cities in Karnataka and other company locations may be required.
Role Objective
To establish Earthen Textures as a preferred premium architectural surface-finish brand among architects, interior designers, consultants, developers, builders, and contractors in Bengaluru.
The Marketing Manager will create brand awareness, develop a strong project and specification pipeline, build professional relationships, and help convert design opportunities into successfully executed and commercially valuable projects.
Click on Apply to know more.