About the role
SOCIAL TAG · JOB DESCRIPTION
Senior Business Development
Manager
Location: Mumbai (in office)
Reports to: Founder & CEO
Experience: 4–7 years in business development or sales, ideally at an influencer marketing,
digital, PR, or media agency, or selling to marketing teams at tech companies.
Compensation: ₹12–18 LPA fixed, plus commission on revenue you bring in
About Social Tag
Social Tag is an influence intelligence consultancy based in Mumbai. We exclusively represent
creators in tech, AI, and design, and work with brands like Figma, Lovable, Wispr Flow, and
InVideo on creator marketing, talent management, and narrative building. We're growing fast,
and this role is central to how we get to our next stage.
About the role
We're a lean team, so this role comes with real ownership. You'll own new business for Social
Tag: finding the right brands, opening conversations through cold outreach and your network,
pitching our work, and closing deals. You'll work directly with the founder, shape how we go to
market, and build the pipeline that the rest of the team delivers on. This is a hunter role first. If
you love getting a cold email answered and a first call turned into a signed contract, you'll fit
right in.
What you'll do
Pipeline and outreach
• Identify and prioritise target accounts: AI and SaaS companies, design and productivity
tools, consumer tech, and brands entering India
• Run cold outreach across email, LinkedIn, and warm intros, with sharp, personalised
messages that get replies
• Build and run outbound sequences, test what works, and keep improving reply and meeting
rates
• Use events, communities, and your network to open new doors
Pitching and closing
• Run discovery calls to understand each brand's goals, audience, and budget
• Pitch Social Tag's services: creator campaigns, talent partnerships, launches, narrative
building, and consulting
• Work with the strategy and talent teams to build proposals and pricing that win
• Negotiate scope, commercials, and timelines, and close deals end to end
Account growth
• Hand over closed deals smoothly to the delivery team, with clear context and expectations
• Stay close to key clients to spot upsell, renewal, and retainer opportunities
• Turn one-off campaigns into long-term partnerships
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Process and reporting
• Keep the CRM accurate and up to date: every lead, conversation, and next step
• Share a weekly pipeline update with the founder: what's moving, what's stuck, and what you
need
• Feed market insights back to the team: what brands are asking for, what competitors are
pitching, and where we're winning or losing
How we'll measure success
1 New revenue: deals closed and revenue booked from new clients
2 Pipeline health: a steady flow of qualified meetings and proposals
3 Conversion: proposals that turn into signed deals
4 Account growth: repeat business, retainers, and upsells from clients you bring in
5 Hygiene: an accurate CRM and clear, regular pipeline reporting
Specific targets for each of these will be shared and agreed with you when you join.
Who we're looking for
• A proven track record of closing B2B deals, with numbers you can talk through
• Excellent written communication. Your cold emails and LinkedIn messages are short,
sharp, and get replies
• Confident on calls and in rooms with founders, CMOs, and marketing heads
• A real understanding of the creator economy and influencer marketing, and a genuine
interest in tech, AI, and design
• Comfortable owning a number and working towards targets
• Organised: you follow up on time, every time, and never let a warm lead go cold
• A go-getter who's hungry to grow and doesn't wait to be told what to do next
Nice to have
• Existing relationships with marketing leaders at tech, SaaS, AI, or consumer brands
• Experience selling to global companies entering India
• Hands-on with outreach and CRM tools like Apollo, Instantly, HubSpot, or similar
What you get
• ₹12–18 LPA fixed, depending on experience, plus commission on the revenue you bring in
• An annual appraisal, with your first review after a year
• Direct work with the founder and a real say in how Social Tag grows
• A strong story to sell: an exclusive roster of tech, AI, and design creators and work with
global tech brands
• A clear path to Head of Business Development as the team grows
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How to apply
Email your CV to anushree@socialtag.in with the subject line "Senior Business Development
Manager". Include:
• A few deals you've personally closed in the last 2 years, with the client type and
approximate deal size
• A cold email (under 120 words) you'd send to a tech or AI brand to pitch Social Tag
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