Area Sales Manager – Education Loans
Company: Bajaj Finserv
Function: Education Loans / Business Development
Designation: Area Sales Manager
Experience: 4–6 Years
Locations: Kolkata | Delhi | Mumbai | Hyderabad
Reporting To: Business Development Head – Education Loans, Pune
About the Role
Bajaj Finserv is building a newly created Education Loans business vertical and is looking for dynamic, result-oriented Area Sales Managers to drive business growth across key markets.
The Area Sales Manager will be responsible for developing the education-loan business within the assigned geography by building strong relationships with education consultants, institutions, channel partners, students/parents, and other relevant stakeholders.
This is an opportunity to join a newly established business function and play a key role in building the distribution network, developing the market, and driving loan disbursements from the ground up.
Key Responsibilities
- Drive education loan sales and disbursement targets for the assigned geography.
- Develop and manage a strong network of education consultants, study-abroad consultants, educational institutions, universities, colleges and channel partners.
- Identify and onboard new sourcing partners to expand the education-loan distribution network.
- Build relationships with key stakeholders across the education ecosystem to generate a consistent pipeline of loan applications.
- Manage the complete sales funnel from lead generation and sourcing to application, login, approval and disbursement.
- Work closely with credit, operations, underwriting and other internal teams to ensure smooth processing and faster turnaround times.
- Track daily/weekly/monthly sales performance and take corrective actions to achieve business targets.
- Conduct regular market visits and develop a strong understanding of the local education-loan market and competitor activity.
- Identify new business opportunities and untapped customer/partner segments within the assigned territory.
- Ensure high-quality sourcing with strong focus on customer profile, documentation, eligibility and portfolio quality.
- Maintain strong relationships with existing partners and maximize business potential from key accounts.
- Provide regular market intelligence, competitor updates and business insights to the Business Development Head.
- Ensure adherence to company policies, regulatory requirements and defined sales processes.
Ideal Candidate Profile
We are looking for a high-energy sales professional with proven experience in retail lending, education loans, financial services or channel-driven sales.
Experience
- 4–6 years of overall sales/business development experience.
- Experience in education loans, retail lending, unsecured lending, consumer finance, personal loans, student loans, banking, NBFC or fintech will be preferred.
- Candidates with strong experience in B2B2C/channel sales and partner acquisition may also be considered.
- Should have demonstrated experience of achieving business/sales targets.
Key Skills
- Education Loan / Retail Lending Sales
- Business Development
- Channel & Partner Acquisition
- Dealer/DSA/Consultant Management
- Relationship Management
- Lead Generation
- Sales Pipeline Management
- Territory Management
- Customer Acquisition
- Cross-functional Coordination
- Target & Revenue Management
- Negotiation & Influencing Skills
Preferred Candidate Background
Candidates may come from:
- Education Loan / Student Loan companies
- Banks
- NBFCs
- Fintechs
- Consumer Finance companies
- Retail Lending businesses
- Personal Loan / Unsecured Lending
- Study Abroad / Education Finance ecosystem
- DSA / Channel Sales environments
Experience with education consultants, study-abroad consultants, universities, colleges or institutional partnerships will be an added advantage.
Key Performance Indicators
The successful candidate will be measured on:
- Education loan sourcing and disbursement
- Achievement of monthly/quarterly sales targets
- New partner/consultant acquisition
- Active partner productivity
- Lead-to-login and login-to-disbursement conversion
- Business volume and revenue generation
- Territory penetration
- Portfolio quality and sourcing quality
- Customer and partner relationship management
Location & Reporting Structure
What Makes This Opportunity Attractive?
- Opportunity to join a newly created Education Loans business vertical.
- Chance to be an early member of the team and contribute to building the business from the ground up.
- Significant ownership of the assigned geography and partner ecosystem.
- Opportunity to work with a leading financial-services organization and build expertise in the growing education-finance segment.
- High visibility and exposure to senior business leadership.
Education
- Graduate in any discipline.
- MBA/PGDM in Sales, Marketing, Finance or related discipline will be an advantage.
Candidate Attributes
The ideal candidate should be:
- Target-oriented and commercially driven
- Strong in relationship and channel management
- Comfortable with field sales and market development
- Entrepreneurial and capable of working in a newly created business setup
- Strong communicator and negotiator
- Data-driven and disciplined in sales tracking
- Comfortable working independently while collaborating with cross-functional teams
Note: This is a field-intensive sales role and requires regular market visits within the assigned geography.
