We are looking for a Product-Led Growth (PLG) Manager to drive expansion revenue for our B2B product — owning the upsell and cross-sell journeys that turn existing customers into higher-value accounts. This role sits at the intersection of product, growth, and marketing, with growth from within the base as the primary mandate. You will own how customers discover, adopt, and expand into more of the product identifying upsell and cross-sell opportunities across the customer lifecycle, removing friction in upgrade paths, and running experiments that move usage and revenue metrics. Skills in product marketing, SEO, ASO, and brand are a strong plus, but the core of this role is PLG and expansion, not top-of-funnel acquisition.
Key Requirement:
Product-Led Growth & Expansion (Primary)
- Own upsell and cross-sell journeys for existing B2B customers end-to-end
- Identify expansion opportunities across the customer lifecycle (usage triggers, feature gaps, plan/tier mismatches)
- Design and optimize in-product upgrade paths and prompts
- Reduce friction in plan upgrades, seat expansion, and add-on adoption
- Partner with Sales/CS on account-level expansion motions where PLG intersects with sales-assist
Funnel & Product Analytics
- Analyze usage data to identify expansion-ready accounts and drop-off points in upgrade flows
- Run A/B tests on in-product upsell/cross-sell surfaces
- Track and report on expansion metrics (NRR, upgrade conversion, feature adoption)
- Build cohort-level views of account health and expansion propensity
Cross-functional Collaboration
- Work closely with Product, Design, Engineering, Sales, and Customer Success
- Translate product capabilities into expansion narratives for existing customers
- Represent the voice of the existing customer in product/roadmap discussions
Good to Have — Supporting Skills
- Product marketing: positioning, messaging, narrative for new features/tiers
- SEO / ASO: organic acquisition and app store optimization
- Brand: contribution to brand narrative and positioning
- Website/landing page optimization for conversion
Background and Experience:
Experience
- 7+ years of experience, with a primary background in Product-Led Growth / Growth for B2B SaaS
- Demonstrated experience owning upsell/cross-sell or expansion revenue journeys
- Exposure to product marketing, SEO, or brand work is a strong plus, not a requirement
Key Skills
- Strong understanding of B2B buyer and expansion journeys
- Analytical mindset with data-driven decision making
- Ability to identify and prioritize expansion opportunities from usage data
- Cross-functional collaboration across Product, Design, Engineering, Sales, and CS
- Experimentation mindset and attention to detail
Good to Have
- Product marketing and positioning experience
- SEO/ASO exposure
- Brand marketing exposure
- Experience with design and UX teams
