IIFL Wealth
Website:
360.one
Job details:
Experience: 7-9 years
Location: Mumbai
Role Purpose
We are looking for a Campaign Manager to lead the planning, execution, and optimization of client marketing campaigns across digital channels. This role sits at the intersection of marketing, data, technology, and customer engagement.
The Campaign Manager understands marketing automation and customer journeys deeply, but is first and foremost a marketer—someone who can translate business objectives into targeted campaigns, leverage data and insights to drive engagement, and orchestrate personalized communications across channels.
The role involves being comfortable working across Salesforce, Marketing Cloud, MoEngage, WhatsApp, email, web, and future CDP capabilities, while partnering closely with business, product marketing, content, design, and technology teams.
Key Responsibilities:
Campaign Strategy & Execution
- Own end-to-end campaign planning, execution, and reporting across client lifecycle journeys.
- Build and manage campaigns for product launches, thought leadership, events, client engagement programs, and business initiatives.
- Develop audience segmentation, targeting strategies, and communication plans across channels.
- Ensure campaigns are timely, personalized, and aligned to business priorities.
Customer Journey Management
- Design and optimize customer journeys across onboarding, engagement, nurturing, and retention.
- Identify opportunities to improve client engagement through automation and personalization.
- Build trigger-based, behavior-led, and lifecycle-driven campaigns.
- Continuously refine journeys based on performance data and client behavior.
MarTech & Marketing Automation
- Leverage Salesforce Marketing Cloud, MoEngage, Gupshup, WhatsApp platforms, CMS, and other marketing technologies to deliver campaigns effectively.
- Determine the right platform, channel, and communication approach for different campaign objectives.
- Partner with technology teams to implement campaign requirements, automations, and integrations.
- Ensure best practices around campaign governance, data usage, and operational efficiency.
Data, Insights & Personalization
- Translate client, engagement, and behavioral data into actionable marketing strategies.
- Work closely with analytics, CRM, and technology teams to define audience segments and personalization opportunities.
- Leverage engagement insights to improve campaign effectiveness and client experiences.
- Develop a strong understanding of customer data architecture and how CDPs can enable better targeting and orchestration.
Performance & Optimization
- Define campaign KPIs and measurement frameworks.
- Monitor campaign performance across channels and continuously optimize for engagement and conversion.
- Conduct A/B testing and experimentation to improve outcomes.
- Build regular reporting dashboards and actionable recommendations for stakeholders.
Stakeholder Management
- Partner with Product Marketing, Brand, Events, Research, Sales, and Relationship Management teams to deliver integrated campaigns.
- Act as the bridge between Marketing, Technology, CRM, and Data teams.
- Translate business requirements into campaign and automation workflows.
Experience & Key Skills:
- 7-9 years of experience in CRM, lifecycle marketing, campaign management, customer marketing, or marketing automation roles.
- Strong hands-on experience with platforms such as Salesforce Marketing Cloud, Salesforce CRM, MoEngage, HubSpot, Adobe Campaign, Braze, or similar tools.
- Strong understanding of customer journeys, segmentation, marketing automation, and personalization.
- Experience working with data teams, CRM systems, and customer data platforms.
- Comfortable interpreting data and translating insights into actionable marketing initiatives.
- Strong project management and stakeholder management capabilities.
- Experience in financial services, wealth management, banking, fintech, luxury, or other relationship-led industries preferred.
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